Only for people who want to make money.
May 09, 2014

Only for people who want to make money.

Carlos Barrios | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Software Version

Adobe Analytics

Modules Used

  • Test and Target, Campaign Management, Social, Media Optimizer

Overall Satisfaction with Adobe Analytics

I chose Adobe Analytics to use as our company wide online marketing solution. Adobe Analytics has allowed me to manage online campaigns and easily calculate ROI. The ability to segment and target client groups has increased online and email campaign conversions by ten fold. Test and target allows us to gather detailed data for A/B Testing which provided us the information needed to launch successful marketing campaigns.
  • Provides an intuitive, visual interface which makes manipulating data sets easily viewable and understandable for effective use in marketing application.
  • Calculates potential ROI-Based on online funnels, user data and conversion goals the program accurately calculates potential ROI. This is extremely helpful when making budget decisions for new campaigns.
  • Segmenting-The software has a powerful engine that makes segmenting user groups which has allowed us to convert clients into paying customers.
  • Price point-some of Adobe Analytics competitors offer similar solutions or free or at a cheaper cost. While competitors solutions are limited and not nearly as efficient; they get the job done in certain marketing applications.
  • The program helps calculate risk. We have saved tens of thousands of dollars by avoiding planned campaigns which would have flopped. Using Adobe Analytics we were able to accurately predict ROI and adjust campaigns which could have been unsuccessful.
  • User segmenting and targeting-With the programs segmenting and targeting tools we have increased email conversions and grown our email list and web subscribers by over 100,000, collectively.
  • Program interface can is easy to use-While the program is extremely deep, it is structured so that begenner, novice, or experienced users can use the functions that they need without feeling overwhelmed. As a manager my productivity has increased substantially because our employees are able to navigate the program according to their job duties with less review and hand holding.
There is no competition. Adobe Analytics is superior in all aspects. If you want something free that will solve some marketing issues than go with Google. If you want to market your products and services and easily manage data, campaigns, audience, ROI, employee use, targeting, segmenting, positioning, budget, increase conversions and users, than go with Adobe. Bottomline: if you want to make money off of online marketing Adobe is the only way.
The only factor is cost. Although the cost is minimal it still cuts into the budget. However the money saved justifies the cost.
Start-ups with an extremely limited marketing budget may be better suited with free software, as they can provide basic solutions. Adobe Analytics on the other hand is the Ferrari of marketing software. It has a beautiful interface, deep powerful features, and the tools needed for a serious marketer. Any company who has a marginal marketing budget would benefit by paying the small cost for the program. You will recoup the cost on your first marketing campaign.