Adobe Analytics
February 09, 2018
Adobe Analytics
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
It's being used to track a variety of conversions from all channels on all available landing pages (thousands), to create reports including specific channels, comparing results and analyzing the performance. Besides that, it's a really helpful platform for creating audience segments and creating audience lists for the use of cross channel targeting.
- It gives very detailed information on what type of users have been visiting any page
- Audience segments can easily be implemented into AdWords, Facebook or DBM for the purposes of retargeting
- The dashboards and reports are easy to setup and give a lot of insights
- There is no traffic or cost data in adobe analytics, but only actions made on the webpages
- It had positive impact in terms of providing detailed audience lists, which made it possible to hit better ROI by delivering cheap conversions
- It gives a lot of information about landing pages performance, which helps us decide to which pages to concentrate the traffic
Adobe analytics has been selected as a platform to be used across a huge company, which tracks the performance of a hundreds of thousands pages with different type of content. It's believed to be the most accurate tool and the support on the side of the platform has been always strong. However, when it comes to campaign management, double click is a better tool, as it also can provide conversion data, but along with cost and traffic data, too.