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Adobe Analytics Review: "Deep Insights and Business Intelligence with a Learning Curve"
https://www.trustradius.com/web-analyticsAdobe AnalyticsUnspecified7.6454101
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January 04, 2019

Adobe Analytics Review: "Deep Insights and Business Intelligence with a Learning Curve"

Score 7 out of 101
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

"Great user interface and all in one analytics solution for all of your digital platforms"

What do you like best?

Can combine various digital platforms in just one view. I use this tool to generate reports and analysis on all of our domains. Very appealing visuals and switching between trended view and ranked view. Very flexible data filters. I was really surprised by the speed with which it pulls historical data. With this tool, you have almost any slice of digital data on your fingertips (hugely depends on your IT's implementation).

What do you dislike?

No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions. Overall implementation is cumbersome and time-consuming. Needs proper tagging on all of your platforms as well as all hits and instances.

Recommendations to others considering the product

Make sure you have solid tagging implementation, Adobe's DTM tool is a robust solution which can manage all tags at one place.

What business problems are you solving with the product? What benefits have you realized?

We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.

  • Can combine various digital platforms in just one view.
  • The speed with which it pulls historical data.
  • Very appealing visuals and switching between trended view and ranked view.
  • No proper governance on all the dashboards, users creates dozens of dashboards and leave it on the server with 100s of versions.
  • Overall implementation is cumbersome and time-consuming.
  • Need proper tagging on all of your platforms as well as all hits and instances.
  • The ability to segment, classify data coming from different sources for making decisions that are not driven by just your marketing intuition but concrete insights.
  • I can aggregated statistics on an almost endless number of variables while still being able to dive deep and isolate individual pieces of content that may or may not be helping the webpage's overall statistics.
There is definitely a bit of a learning curve, and if you require support directly from Adobe, it is pretty expensive. There are also independent contractors who can assist in setup, but they are also expensive. That may make this an unobtainable product for some smaller to medium size businesses. There is a free tool the Omniture Digital Pulse Debugger, that can help you customize your Omniture settings when setting up or troubleshooting.
We generate sales reports and use this platform for source traffic reporting search terms optimizations, campaign AB testing. We analyze overall site performance for various IT implementation on user enhancements.