True, enterprise-caliber analytics
January 08, 2019

True, enterprise-caliber analytics

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We used Adobe Analytics to deepen the level of understanding we had about our digital traffic and online presence. We've used the platform to gain insight into our customer's journey, and how our content supports that experience from first touch through to conversion. We also leverage the platform to do deeper analyses based on segmentation of our data by various technographics.

Pros

  • Even when working with large datasets and running complex segmentations, the platform is responsive and generates results quickly
  • The interface is intuitive (for the most part), and allows for users to quickly identify how to get to whatever data point they are looking to analyze
  • The dashboards aren't overly complicated to create, and present the data in a visually appealing way

Cons

  • Implementation is time-consuming and can be expensive
  • The platform requires work to maintain, and definitely requires more resources to run vs. some of their competitors
  • Training is expensive, and it's often difficult to find team members with previous experience with this tool in the job market
  • We are not at a point where I can say that this tool has generated a positive ROI -- some of the value will be realized once we've built up the dataset that we are leveraging and use that to guide future decisions, so I'd like to reserve judgement on the question of ROI at this point.
The best way to describe Adobe Analytics is that it's the enterprise-level of analytics platforms, in every sense of the word. From the sales process, through to the cost to purchase and implement, the need for ongoing training, and the fact that it really takes an Analytics team to maintain, this is the platform that is appropriate in contexts where resource constraints are not a consideration when selecting, onboarding, and maintaining a given platform.
Adobe Analytics is well-suited to enterprise organizations that have an existing, deep set of data that they want to augment with a deep level of web-focused analytics and data points. While analytics is mission-critical to every organization today, this tool is well suited for organizations that are willing to invest financial and human resources into building our their analytics strategy. With that in mind, I'd suggest that organizations ensure they are maximizing some of the more cost-effective tools that are available (Google Analytics, Snowplow, etc) before taking the plunge to onboard a platform like this.

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