Nice analytics tool to track your traffic
Nathan Davis | TrustRadius Reviewer
May 08, 2019

Nice analytics tool to track your traffic

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with Adobe Analytics

Adobe Analytics is a good tool for businesses that is used by our marketing and media departments to analyze traffic sources and information about our client's websites. Also, it is a great tool to interpret and collect data from the visitors that help us to make critical decisions about the best ways to be used to benefit our customers.
  • Nice tool to analyze viewers from our websites
  • Real-time tracking of data
  • Detailed information and analytics are very helpful while making decisions.
  • Many features and a great reporting system.
  • Difficult to use at first and requires a lot of tutorials to know how to use it well.
  • Has a steep learning curve to understand all the features and know how to use them.
  • Price is relatively high.
  • It helped us to make successful marketing campaigns for our customers.
  • Getting very useful data to make important decisions.
Adobe Analytics is a great tool to know your visitors and be able to target your audience and get very useful data that is very helpful for doing digital marketing campaigns.