Nice analytics tool to track your traffic
Overall Satisfaction with Adobe Analytics
Adobe Analytics is a good tool for businesses that is used by our marketing and media departments to analyze traffic sources and information about our client's websites. Also, it is a great tool to interpret and collect data from the visitors that help us to make critical decisions about the best ways to be used to benefit our customers.
Pros
- Nice tool to analyze viewers from our websites
- Real-time tracking of data
- Detailed information and analytics are very helpful while making decisions.
- Many features and a great reporting system.
Cons
- Difficult to use at first and requires a lot of tutorials to know how to use it well.
- Has a steep learning curve to understand all the features and know how to use them.
- Price is relatively high.
- It helped us to make successful marketing campaigns for our customers.
- Getting very useful data to make important decisions.
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