Adobe Analytics is powerful for large enterprises
Updated October 11, 2019
Adobe Analytics is powerful for large enterprises
Score 6 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
Adobe Analytics is leveraged by my clients as a web analytics tool for eCommerce and content websites. It is used across departments and mined for insights by my analytics team and the client's analytics team.
Pros
- The Workspace features are helpful to save common reports and provide a flexible reporting environ
- ment.
- Adobe Analytics has become much faster than it used to be, making reporting less time intensive, allowing more time to focus on analysis.
- With the predominance of tag managers, Adobe Analytics has become easier to implement.
Cons
- The tagging complexity is still very advanced, and not fully leveraged by most businesses.
- Adobe Analytics implementation costs more than competitors like GA, meaning there is more planning and resources required for launches with Adobe Analytics.
- Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
- Performance reporting can help show positive ROI from work with clients.
Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
Comments
Please log in to join the conversation