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Review: "Adobe Analytics is powerful for large enterprises"
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Rigel Cable profile photo
January 11, 2019

Review: "Adobe Analytics is powerful for large enterprises"

Score 7 out of 101
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Overall Satisfaction with Adobe Analytics

Adobe Analytics is leveraged by my clients as a web analytics tool for eCommerce and content websites. It is used across departments and mined for insights by my analytics team and the client's analytics team.
  • The Workspace features are helpful to save common reports and provide a flexible reporting environ
  • ment.
  • Adobe Analytics has become much faster than it used to be, making reporting less time intensive, allowing more time to focus on analysis.
  • With the predominance of tag managers, Adobe Analytics has become easier to implement.
  • The tagging complexity is still very advanced, and not fully leveraged by most businesses.
  • Adobe Analytics implementation costs more than competitors like GA, meaning there is more planning and resources required for launches with Adobe Analytics.
  • Adobe Analytics is a great tool to leverage as Agency or Consultant partners to glean valuable insights to be better business partners.
  • Performance reporting can help show positive ROI from work with clients.
Adobe Analytics and Google Analytics are most often compared. Google Analytics has become a favorite for ease and cost. But Adobe Analytics still is the most advanced for robust enterprise implementation. I recommend GA for smaller clients and Adobe Analytics when it is the legacy system or a much larger organization that has the internal resources to manage the software.
Adobe Analytics is best suited for major enterprises, especially those with complex system integrations or disparate conversion reporting metrics. It's a powerful tool for advance analytics reporting.