Adobe Analytics Review from an Enterprise Level Business - Marketing POV
September 16, 2021

Adobe Analytics Review from an Enterprise Level Business - Marketing POV

Travis Wong | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics as one of our analytics platforms for tracking and tagging. It allows us to measure traffic, revenue and other KPIs. Since we have Adobe Analytics tagged throughout our site, it allows us to compare against our other analytics platforms for accuracy and a better understanding of performance.

Pros

  • Tagging
  • Tracking
  • Breakdown/segmentation
  • Scale

Cons

  • Data visualization
  • Requiring Excel Adobe Report Builder for more advanced segmentation instead of being available in the platform
  • Keyword level data (I'm an SEO, so I have to look elsewhere, would love an integration)
  • Measurement & Reporting
  • Custom KPIs
  • Integration with other tools
  • Helps to identify where there are issues
  • Helps to identify where there are wins
  • Helps to even measure ROI
Adobe Analytics is better for scale and customization. Google 360 lacks the ability to pull in as many data sources. Google Analytics doesn't give in-depth data. Tableau Desktop isn't a measurement platform, but it does perform better as [a] data visualization and reporting tool than Adobe Analytic's Workspace.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Of all of the analytics platforms I have used Adobe Analytics is still the best because it is easiest to use at scale, allows for custom metrics/segmentation and ties into Adobe's other products like Adobe Target. Also due to the customization, I think Adobe is great for lots of different types of businesses, but it is an enterprise-level tool and I would recommend using Google Analytics for most small businesses.

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