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Adobe Analytics For A Marketer
September 12, 2021

Adobe Analytics For A Marketer

Katie Goh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

With Adobe Analytics, marketers can measure e-commerce conversions, traffic, engagement, and engagement with their marketing campaigns. The Adobe Analytics program helps determine how many sessions and customers land on a product or marketing banner page. Marketing professionals can know how long people spend on landing pages by tracking how many sessions they have. A conversion KPI measures how much sales a marketing tactic, such as email or social media, contributed to the sale of a particular product. Aimed at helping marketing and merchandising teams optimize the customer funnel, Adobe Analytics provides them with actionable data-driven insights to increase ROI.
  • Especially noteworthy about it is the dynamic interface, which makes it easier for users to find the exact functionality they are looking for. My digital analytics needs are met by all of the solutions provided.
  • Adobe Analytics' best feature is automation.
  • Its interface is simple and intuitive.
  • A real-time report is not available for uploading to a web page for us to generate data.
  • To be able to customize the web behavior report generation and to better understand how it works, it should incorporate more elements.
  • This tool integrates with other technology tools.
  • A data-driven decision can be made based on clear insight provided by these metrics.
  • Every level of the organization can access and understand it.
  • Helped develop trust and improve retention by providing a consistent customer message.
  • Analyzing and increasing conversion rates by identifying pain points in the development process.
  • Smart decisions can be made using automated processes, reducing the need for manual processing.
An enterprise tool such as Adobe Analytics allows for easy management of data. As a data owner, my main advantage is full control over how data is used and stored. Although I wish Adobe had a real-time dashboard like Google Analytics.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Many reporting projects can benefit from Adobe Analytics. During the live period of a campaign, we can track its performance, for example. Utilizing Adobe Analytics may be able to help us locate the errors if we are experiencing them as well. Quick calculations are a situation where Adobe Analytics may not be as effective as other tools. Excel and Report Builder are both better alternatives for quick calculations.