Item: Adobe Analytics
Rating: 10
Author: John Markey

Overall Satisfaction with Adobe Analytics

Use Cases and Deployment Scope

We use Adobe Analytics across all of our digital estates, across the international business. Adobe Analytics gives us the unique opportunity to have data on a global scale, persistent across multiple CMS' and a vast digital suite. This means our brands are trackable across their own digital portfolios, despite the previous challenges we faced in gathering this amount of data across a wide number of digital platforms.

Pros and Cons

Pros

Tracking on scale
Detailed analysis
Persistent data

Cons

Improved inbuilt reporting
Data connectors outside of the Adobe Suite
More customizable (theming) options within workspace

Return on Investment

+ More data
+ More platforms integrated
+ Seamless integration with Adobe Target

Alternatives Considered

Adobe Campaign and Adobe Target

Unfortunately, the Adobe connector between Adobe Campaign Classic and Adobe Analytics could be improved - There's a number of dependencies (eg. minimum version reliance) that stop it from a 'plug and play' out of the box connector if you've got existing Adobe products up and running before using Adobe Analytics.

Likelihood to Recommend

Being able to really get to know and understand your data has been the biggest benefit of using Adobe Analytics. Your hand isn't held across the implementation stage, which can be daunting but ultimately is one of its strongest assets - as it can easily adapt to any integration strategy and be applied in many different ways.

Comments

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Adobe Analytics is GREAT for analysis.