Overall Satisfaction with Adobe Analytics
We use Adobe Analytics across all of our digital estates, across the international business. Adobe Analytics gives us the unique opportunity to have data on a global scale, persistent across multiple CMS' and a vast digital suite. This means our brands are trackable across their own digital portfolios, despite the previous challenges we faced in gathering this amount of data across a wide number of digital platforms.
- Tracking on scale
- Detailed analysis
- Persistent data
- Improved inbuilt reporting
- Data connectors outside of the Adobe Suite
- More customizable (theming) options within workspace
- + More data
- + More platforms integrated
- + Seamless integration with Adobe Target
Unfortunately, the Adobe connector between Adobe Campaign Classic and Adobe Analytics could be improved - There's a number of dependencies (eg. minimum version reliance) that stop it from a 'plug and play' out of the box connector if you've got existing Adobe products up and running before using Adobe Analytics.