Adobe Analytics is a great and reliable
Overall Satisfaction with Adobe Analytics
Adobe Analytics it's built with simple design hence making it so easy to use and very user-friendly to the new users since they don't need to worry about technical knowledge and also no need of data connectivity or cleaning. It offers high customizable options which now user can customize according to their user needs. I also like the seamless integrations which we use to integrate external data for better and enhanced reporting. I also like the analysis workspace which has a lot of visualizations tools which are very useful during the creation of our dashboards easily. The user interface is very user-friendly and easy to use hence helps me to quickly generate reports and easily analyze any amount of data fast. The support team is wonderful and great innovative solutions all around.
Pros
- Adobe Analytics comes with an in-built workspace, which is a drag-and-drop canvas for custom analysis and visualizations.
- This tool is always being improved to provide the most up-to-date features and ways to make work easier and effective.
- I like the approach and we'll planned and organized training session from each specher.
- Unparalleled support available 24/7.
Cons
- My only concern is that individual customizations has a limited range of options. It's okay for any user to organise his own segment according to his taste or needs.
- The report feature speed of loading should be enhanced with high refresh rate and speed.
- The amount of Adobe training available on Experience League and YouTube has been very helpful since it provides much basic knowledge and info about this tool so it's been easy for the new users to learn how to use it easily. Saves a lot of time.
- Easy to create alerts which we use to monitor for significant variances from expected values. This alerts consider seasonality and major holidays helps to prevent much time wastage as need be.
- It's easy tool we use for data collection and visualization and also reporting.
- Google Analytics and Heap
I like how Adobe allows mixing, matching and analyzing data throughout our customers journey which is a robust and reliable tool. I also like how it has been so instrumental on our sales and marketing department offering them marketing strategies with the capabilities like audience and data management, and social marketing, testing, and target of certain group of customers has been a stunner and phenomenal hence increases sales and gives our marketing team new strategies and morale.
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