Adobe Analytics Review
May 27, 2022
Adobe Analytics Review
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user journeys. We monitor a traffic between 70-80K users per month and Adobe give us great amount of insights to target and re-market to our website visitors. The UI can be a bit complex when compared to mainstream tools like GA but they are enhancing at a fast pace. Lastly, we use Adobe to generate different attribution, there are so multiple visualizations and flow reports to understand the data that tells a story.
Pros
- Website analytics
- Traffic analysis
- Goals tracking
- Remarketing
- Website integration
Cons
- UI
- Lack of dummy data for learning
- Learning material to be more organized
- No 'plug and play' capability
- Helped us make positive website enhancements
- Helped improve SEO rankings
- Re-market to website visitors
- Analyze website content consumption behaviour
- Understand funnel and segments
I believe Adobe is more suitable for complex website structures as its data visualization dashboard options gives multiple options to represent data in a dashboard which is easy to read and understand. Also, the setting up of CMPID and tracking of goals is much simpler along with tracking of form success rate.
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