Adobe Analytics Review
May 27, 2022

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We use Adobe Analytics to study website user traffic and performance. In addition, it helps us track the best performing pages and user journeys. We monitor a traffic between 70-80K users per month and Adobe give us great amount of insights to target and re-market to our website visitors. The UI can be a bit complex when compared to mainstream tools like GA but they are enhancing at a fast pace. Lastly, we use Adobe to generate different attribution, there are so multiple visualizations and flow reports to understand the data that tells a story.
  • Website analytics
  • Traffic analysis
  • Goals tracking
  • Remarketing
  • Website integration
  • UI
  • Lack of dummy data for learning
  • Learning material to be more organized
  • No 'plug and play' capability
  • Helped us make positive website enhancements
  • Helped improve SEO rankings
  • Re-market to website visitors
  • Analyze website content consumption behaviour
  • Understand funnel and segments
I believe Adobe is more suitable for complex website structures as its data visualization dashboard options gives multiple options to represent data in a dashboard which is easy to read and understand. Also, the setting up of CMPID and tracking of goals is much simpler along with tracking of form success rate.
Well suited for:
1. Website traffic analysis
2. Great visualization templates
3. Website performance tracking
4. Funnel building
5. Integration with multiple platforms / tools
6. Customer journey tracking and mapping

Not appropriate for:
1. UI can be further enhanced
2. Need more appropriate learning / knowledge hub
3. Need to be simplified to deploy
4. Free trails and dummy data can help adapt more users