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A worthy consideration of a paid upgrade
May 24, 2022

A worthy consideration of a paid upgrade

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is able to provide the level of tracking and dashboard customizability that helps our organization make more informed business decisions. It provides ways of slicing and dicing the data in ways that the freemium web analytics platforms wouldn't necessarily offer and support. The website is a wealth of aggregated data, and Adobe Analytics gives us the type of insights that are also visually represented very clearly to be useful to business units that might be less familiar with reading data.
  • Clear visualization of data on workspace and the ability to drill down a specific data point effortlessly
  • Ability to create multiple reporting suites on the same set of data
  • Tracking is highly configurable and customizable
  • Global filters that can be applied to multiple reports
  • Needs trained specialists for initial implementation and help with the in-house learning curve
  • Having to pay for the product might be a difficult justification for smaller orgs
  • Some legacy areas in the product that need historical context
  • Validation of the outcome of our digital marketing effort
  • We did have to continue using other web analytics platform alternatives while the initial implementation took place
  • Integration with the other Adobe products (e.g. Adobe Target) has been a huge plus
There are some usability features that we no longer have to think about in Adobe Analytics. Of course, Google Analytics can accomplish a lot as a free plug-and-play tool, but it is also without proper support. I've had to go without any insight into our website for 1-2 days with Google Analytics, but we didn't have any support resource to reach out to. We weren't even sure if our data was still intact or trustworthy when there was GA downtime.
I've used Adobe Analytics in a couple of different orgs. It is definitely best suited when there's increased need for custom insights and sometimes more detailed business questions to answer. We rely on it for detailed analysis of our marketing web properties – sometimes on the fly and collaboratively with my colleagues in realtime, with the workspace feature. It would require a bit of initial setup time and effort that may not be as clearly documented for an org that is trying to adapt the tool for the first time. Onboarding new personnel to use the tool also require some training and/or enablement of the tool before the product becomes useful to them.