Adobe Analytics Review
September 06, 2023

Adobe Analytics Review

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

We do use Adobe Analytics to answer how the products are being used. Products meaning software, products on site, and apps and user engagement, especially to understand user behavior and fallouts and the flow on the website. We also use Adobe Analytics to address some issues on the site and see the dropouts and conversion and the opportunities to improve on within the website and apps.

Pros

  • The fallout reports. We can deep dive in to see where users are having issues on what pages so we can see exit rates and help to build a better customer experience on those particular pages.
  • The flow reports, we can also do flow analysis on where users tend to navigate from the homepage and to see their full-funnel until they check out.

Cons

  • We can get online experience and user behavior patents on websites and apps, but it doesn't stitch the data to something we want. We wanted to stitch the online data to in-store sales data or just the 360 view of customers is one of the lags and Adobe doesn't also have a DEXA analysis. It's more like heat mapping to see how users tend to navigate within the page. We use Adobe Analytics mainly for page loads and clicks on the website, but we don't know like zonings and things like that on the page.
  • Adobe Analytics doesn't have the ability to integrate with other solutions, like in-house solutions, such as data platforms and data lakes, and where we want to bring in data into Adobe when it's a huge data set.
  • The time period comparisons really help businesses to see the overall growth of the business. It can be week to week or year to year. That's one of the cool features.
  • Flow reports. Like I said, we can understand the full picture, but again, it's limited to just online and digital. We can also send Adobe's data to the data lake using data sources or data connectors so that we can do some deep dives into the raw data.
  • I would say more positive for sure. We can take business decisions using data that we have in Adobe Analytics to maybe for say AB testing, right? We are the target so we can analyze the data in Adobe Analytics and we can run an AB test to see what Stats FIG is on the particular experience.
In the past, I've used Google Analytics and also Quantum Metric, but I think Adobe Analytics is on the more robust side.

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

No

Would you buy Adobe Analytics again?

Yes

Well suited is to help understand the picture of users on the site. The drawback goes back to how sometimes business users or business stakeholders want to understand the 360 view of users, like what marketing channels they came from and if they converted in-store or not. We can run online campaigns or email campaigns - we use Epsilon and we see the site engagement, but what if the campaign is more about in-store, how are we stitching that data for in-store data is a lack.

Adobe Analytics Feature Ratings

Web Analytics
Not Rated
Traffic Reporting
Not Rated
Lead Conversion Tracking
Not Rated
Behavior Analysis
Not Rated
Bounce Rate Measurement
Not Rated
Device and Browser Reporting
Not Rated
Pageview Tracking
Not Rated
Event Tracking
Not Rated
Reporting in real-time
Not Rated
Referral Source Tracking
Not Rated
Customizable Dashboards
Not Rated

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