Adobe Analytics Review
September 06, 2023
Adobe Analytics Review
Score 10 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Analytics
The way we use it is we have websites that are constantly innovating, so we want to launch campaigns and get more customers. We are trying to get them on an energy plan. So I work with the digital transformation teams on all the things that they are launching into the website. I help them figure out how are we going to track it to Adobe Analytics, how are we gonna send the data? I give them requirements like "when we get to this point, send these," and then on the back end there's some configuration so that we can send it to translate to a visible variable. Then once you are on workspace you just pull it and see how many users are doing X, Y, and Z. So I pull reports and also do a lot of reporting.
- Customization. There's no limit to what you wanto to track. I mean you have a limited amount of evar so you have to be conscious about, what's worth getting. But I will say that you can just pick and choose whatever you think is important for your business.
- When I first started working on Adobe Analytics, I tried to use the trainings. There's a lot of information when you're new to Adobe. Some of those things are more about telling you what the product is, sounds more like a sales pitch. But when you're like, "tell me, how do I make a report?" I think that's a little bit challenging to find, but maybe I wasn't looking right. That's the challenge that I had with learning how to use it. And again, I guess it goes hand in hand with being customizable to the company, so you have to learn that.
- The user level so that we can tell if we have a first user repeat user. I think that feature along with tracking the user ID. Sometimes we have been able to match customer journeys between app and website. We want to expand on that and I think we have utilized everything that we can for Adobe Analytics, and we're looking for maybe something better.
- Some of my company goals are data utilization and bringing insights to the table. I think we've been able to identify markets that we weren't aware we were hitting. Last year there was a big thing about Gen Z, they are buying, what their niche is, etc. Because we have different brands and each brand has its own thing. One is green energy, the other one is affordable energy, then the main brand. So we were able to identify where that market was and they are more toward green energy.
I just know that customization is something that Adobe Analytics is great at. It's like a deep dive into your website. Whereas my understanding of Google Analytics is that it just focuses more on traffic audiences.
Do you think Adobe Analytics delivers good value for the price?
Yes
Are you happy with Adobe Analytics's feature set?
Yes
Did Adobe Analytics live up to sales and marketing promises?
I wasn't involved with the selection/purchase process
Did implementation of Adobe Analytics go as expected?
I wasn't involved with the implementation phase
Would you buy Adobe Analytics again?
Yes