Item: Adobe Analytics
Rating: 8
Author: Verified User

Use Cases and Deployment Scope

The main purpose of Adobe Analytics is how better you understand your customer and how better you provide your service to your customer. That is the main goal, at least from my point of view. So in order to do that, first thing is you just understand how your users are coming, through which channel marketing channel they're visiting your website, how much time they're spending, what kind of products they're looking at on your site, are they're happy with your products, the UI design, and finally are they purchasing your products? That's sort of the main goal.

Pros and Cons

Reporting-wise, I think Adobe Analytics workspace analysis is a very powerful tool in terms of reporting. It provides very good insights and this is well integrated with the other Adobe products like Target Audience Manager and the content creation. So it's a good product to use.

Most of the problems that Adobe Analytics as of now is having, it is getting addressed in a newer tool called Web Desk DK from implementation. They are already addressing that issue with the new tool and also the time data with the customer general analytics. So there is something not in workspace analysis and this is what they're addressing in customer general analytics. Which is good.

Most Important Features

Launch Tag Manager
Adobe Analysis Workspace

Return on Investment

I don't know the numbers, but definitely it is having a positive return of investment in terms of using Adobe Analytics.

Alternatives Considered

Google Analytics

So compared to Google Analytics, Adobe Analytics is more mature. It gives more insights in terms of implementation and collecting data. Adobe Analytics is more powerful than compared to Google Analytics.

Key Insights

Do you think Adobe Analytics delivers good value for the price?

Yes

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

Yes

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Other Software Used

Google Analytics

Likelihood to Recommend

Any customer, any enterprise that has an online presence and wants to target the audience online - definitely Adobe Analytics is the one. Adobe Analytics is not that mature when handling heavy e-commerce sites. That's where Tealium is good at, in terms of tag management implementation. So that's where I think Adobe Analytics should improve because Tealium handles heavy customizations or heavy e-commerce sites when compared to Adobe Analytics. I think that is the area where they have to focus on.

Adobe Analytics Review

Overall Satisfaction with Adobe Analytics