Ability to aggregate across organizations' multiple domains
March 22, 2025

Ability to aggregate across organizations' multiple domains

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

Adobe Analytics is used across the organizations main domain website to track engagement of the website and various pages, bounce rates, some basic analytics of where customers are coming from

Pros

  • Easy to build reports
  • Easy Filters and customizations of reports
  • ability to aggregate across organizations' multiple domains

Cons

  • Similar data attributes and fields
  • Governance across users and default reports
  • PII information
  • Used to track customer engagement and identify high traffic pages to optimize
  • Adobe Analytics does not Adobe PDF page engagements resulting in creased operational cost to create inhouse analytics
It will most likely stay within the marketing tech stack until CJA is approved for further investment. If there is a distinct difference that using CJA would result in am gap, that is not clear
The navigation of Adobe Analytics itself is easy, the challenge has been the governance of data fields and lots of look-alike duplicate reports which most likely is more of a process / implementation issue vs the product
Easy navigation, reports are easy to filter and create visualizations

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

No

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

I wasn't involved with the implementation phase

Would you buy Adobe Analytics again?

Yes

Adobe Analytics allows for your basic reports but any requirement for PII or understanding the customers full journey requires CJA. It is not clear during the sales presentations if all things in AA an be performed in CJA making the product a tiered product offering

Adobe Analytics Feature Ratings

Web Analytics
8.3
Traffic Reporting
7
Lead Conversion Tracking
3
Behavior Analysis
7
Bounce Rate Measurement
7
Device and Browser Reporting
10
Pageview Tracking
10
Event Tracking
10
Reporting in real-time
9
Referral Source Tracking
10
Customizable Dashboards
10

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