Adobe Analytics is Awesome
March 25, 2025

Adobe Analytics is Awesome

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Analytics

In our organization, we use Adobe Analytics for Insights into how users are using the website. How are marketing campaigns working?

Pros

  • Easy of use in workspace
  • highly customizable
  • great attribution analysis

Cons

  • Uniques Exceeded
  • Sometimes the system hangs up and force you to authenticate multiple times
  • limited list Vars
  • improved optimization of marketing landing pages
  • improved optimization of marketing campaigns
  • identified broken pages
  • identified bottle necks in conversion
we can see the end to end digital user flow
I gave Adobe Analytics this usability rating because I like Adobe

Do you think Adobe Analytics delivers good value for the price?

Not sure

Are you happy with Adobe Analytics's feature set?

Yes

Did Adobe Analytics live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Analytics go as expected?

Yes

Would you buy Adobe Analytics again?

Yes

Its great for analyzing performance but sometimes it allows for data to be broken down by fields that it should be

Adobe Analytics Feature Ratings

Web Analytics
8.0
Traffic Reporting
Not Rated
Lead Conversion Tracking
9
Behavior Analysis
9
Bounce Rate Measurement
6
Device and Browser Reporting
6
Pageview Tracking
9
Event Tracking
9
Reporting in real-time
6
Referral Source Tracking
8
Customizable Dashboards
10

Comments

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