Campaign works if you have a dedicated developer
Updated April 03, 2019

Campaign works if you have a dedicated developer

Anonymous | TrustRadius Reviewer
Score 4 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – Hybrid

Overall Satisfaction with Adobe Campaign

We use Adobe Campaign in our marketing department. Right now, it is being used as an email platform only. Once we fully implement email, we will then integrate SMS and Direct Mail. We also have plans to do personalization testing with Adobe Target.

Pros

  • Flexible. If you have a developer, you can build many custom experiences.
  • Integration with other Adobe products.

Cons

  • Usability: it is not an easy tool to use. It is very complicated and not user friendly at all. The learning curve is steep.
  • Product Support: especially for an on-prem or hybrid solution. We've had bad experiences with support and have wasted countless hours only to get no answers to our issues.
It's more powerful, but not near as user-friendly. It's meant for a developer, not a marketer.
I wish we would have known from the get-go that having Adobe Campaign Classic required a developer. We tried to make the tool work without having someone on our team with the appropriate skills and we failed to implement it correctly. Only after numerous complaints, we were advised to have a dedicated technical resource.

Adobe Campaign Feature Ratings

3.6
WYSIWYG email editor
3
Dynamic content
5
Ability to test dynamic content
3
Landing pages
3
A/B testing
4
Mobile optimization
4
Email deliverability reporting
2
List management
3
Triggered drip sequences
5
Lead Management ()
Not Rated
4.0
Calendaring
4
Social Media Marketing ()
Not Rated
2.3
Dashboards
5
Standard reports
1
Custom reports
1
5.8
API
5
Role-based workflow & approvals
6
Customizability
6
Integration with Salesforce.com
6

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