Adobe Campaign: Real-World Usage
April 01, 2019
Adobe Campaign: Real-World Usage
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – Hybrid
Modules Used
- Message Center
- Transactional Messages
Overall Satisfaction with Adobe Campaign
We purchased Adobe Campaign to use as an Enterprise Communication Platform to replace in-house developed services to send email and SMS. We wanted a single product to be used for service and marketing communications to our customers. We required the email tracking capability that Campaign offers to provide us with insights into opens and click-through to gauge the effectiveness of our communications. This was a build or buy decision and building would have taken far more time than to bring in the Adobe Campaign product.
- Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
- Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
- Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
- Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
- User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
- Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
We evaluated Salesforce Marketing Cloud, IBM Marketing Cloud, Pitney Bowes Engage One before settling on Adobe Campaign through a vendor selection process. Adobe Campaign was most appealing because of their on-premise/hybrid offering. This allowed us to keep data on site. Our privacy and security teams have reservations on storing personally identifiable information in the cloud. This is particular important for sensitive information that could be used for segmentation.