Great customization for large marketing teams but not intuitive for users
April 04, 2019
Great customization for large marketing teams but not intuitive for users
Score 8 out of 10
Vetted Review
Verified User
Software Version
Adobe Campaign v6/v7 – On-Premise
Modules Used
- Offers/Interaction Management
Overall Satisfaction with Adobe Campaign
Adobe Campaign is used by our marketing analytics team and our marketing operations/automation team. We use the software primarily for sending emails and managing data. It helps us send and track personalized marketing email communications to our database and increase engagement with our subscribers and prospects to increase adoption.
- The offers section makes it easy to update and manage personalized offers in one place.
- Campaigns offer limitless personalization through JavaScript and SQL blocks.
- Ability to create templates not only for emails but entire campaigns to streamline processes.
- Very extensive approval capabilities.
- Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
- Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
- Very poor in-application email editor.
- In-application reporting is not intuitive.
Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those tools is much more arduous than we anticipated.