Adobe for a better business campaign.
June 19, 2020

Adobe for a better business campaign.

Abhishek Singhi | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign Standard – SaaS

Modules Used

  • Transactional Messages

Overall Satisfaction with Adobe Campaign

Adobe Campaign is used in our organisation to automate the email and social campaign. It is mostly used by the Salesforce team to increase the sales of the company. It helps us to grow and build trust among the customers which indirectly helps us to a profitable business throughout.

Pros

  • Strong customer focus.
  • Best service.
  • Ease to use.

Cons

  • Needs improvement on deployment technique.
  • Costly solution.
  • Integration can be made more smooth.
  • We had a positive and quick ROI of around 1 year.
Due to preexisting relationship with Adobe, we chose Adobe as our campaign tool.

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

For a large scale company like us it is more recommended to use Adobe Campaign as it is most useful to grow our business in an exponential way. For other small industry it is not suitable as it is a bit costly solution for them and Adobe Campaign might not be suitable for them.

Adobe Campaign Feature Ratings

7.8
WYSIWYG email editor
8
Dynamic content
7
Ability to test dynamic content
8
Landing pages
8
A/B testing
8
Mobile optimization
7
Email deliverability reporting
8
List management
8
Triggered drip sequences
8
Lead Management ()
Not Rated
8.0
Calendaring
8
Social Media Marketing ()
Not Rated
7.0
Dashboards
7
Standard reports
7
Custom reports
7
7.4
API
8
Role-based workflow & approvals
8
Customizability
9
Integration with Salesforce.com
6
Integration with Microsoft Dynamics CRM
6

Comments

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