ACM...an impressive Marketing Automation tool
May 04, 2021

ACM...an impressive Marketing Automation tool

Anonymous | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User

Software Version

Adobe Campaign v6/v7 – On-Premise

Modules Used

  • Message Center
  • Transactional Messages
  • Landing pages

Overall Satisfaction with Adobe Campaign

[Adobe Campaign] is being used by our Marketing team to target the prospect leads that may be interested in our products. [Adobe Campaign] is a good tool for Marketing Automation where you want to have customizations and get your marketing strategies implemented.

Pros

  • Email Designer
  • API
  • Reporting

Cons

  • Administration
  • UI
  • Good ROI
  • Better reachability to leads

Do you think Adobe Campaign delivers good value for the price?

Yes

Are you happy with Adobe Campaign's feature set?

Yes

Did Adobe Campaign live up to sales and marketing promises?

Yes

Did implementation of Adobe Campaign go as expected?

Yes

Would you buy Adobe Campaign again?

Yes

Adobe Campaigns definitely have some room for improvement, like interactive UI and API ecosystem
One of the best support services that I ever had is from Adobe. The team is so well trained on the tool and give good recommendations to solve our issues or requirement.
If you want to start with Marketing Automation for your Organization, Adobe Campaigns is one of the best tools in place to have all your Marketing strategies implemented and integrating with other systems

Adobe Campaign Feature Ratings

8.2
WYSIWYG email editor
Not Rated
Dynamic content
8
Ability to test dynamic content
8
Landing pages
8
A/B testing
7
Mobile optimization
Not Rated
Email deliverability reporting
9
List management
9
Triggered drip sequences
Not Rated
Lead Management ()
Not Rated
7.0
Calendaring
7
Social Media Marketing ()
Not Rated
8.3
Dashboards
9
Standard reports
9
Custom reports
7
8.3
API
9
Role-based workflow & approvals
Not Rated
Customizability
8
Integration with Salesforce.com
8
Integration with Microsoft Dynamics CRM
8

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