Skip to main content
Marketo Sales Connect

Marketo Sales Connect
Formerly ToutApp


What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops,…

Read more
Recent Reviews
Read all reviews
Return to navigation


View all pricing

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers,…

Entry-level set up fee?

  • No setup fee


  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

1 person also want pricing

Alternatives Pricing

What is Mixmax?

Mixmax, a sales engagement platform for businesses using Gmail, helps revenue teams accelerate revenue at every stage of the customer journey. This product amplifies AEs, CSMs, and anyone in a customer-facing role, not just SDRs. By automating repetitive tasks and organizing their daily workflows,…

What is BombBomb?

BombBomb in Colorado Springs offers a video messaging and marketing platform to accelerate and personalize sales processes. The video, which integrates with Gmail, Salesforce, and Outlook, provides open tracking and video response capabilities, reminder and notifications, reusable text for sales…

Return to navigation

Product Details

What is Marketo Sales Connect?

Marketo Sales Connect (ToutApp) is a sales email tracking tool that includes tracking, templates, click-to-call, and analytics. It also includes a Calendar to streamline bookings. It is presented as a "swiss-army knife" for sales development reps, account executives, sales ops, sales managers, marketing teams, and customer success teams.

Its template library can be used as a content repository, to upload Powerpoints, case studies, etc. The recommended templates feature allows users to map templates in the library to specific parts of the sales process, based on meta-data about the prospect. There are capabilities for managers to control who can share/create templates based on roles. In addition, Tout integrates with Box, so content in the user's cloud storage files can also be attached to emails.

Marketo acquired ToutApp in 2017.

Marketo Sales Connect Competitors

Marketo Sales Connect Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Yesware, ClearSlide, and Salesloft are common alternatives for Marketo Sales Connect.

Reviewers rate Support Rating highest, with a score of 8.5.

The most common users of Marketo Sales Connect are from Mid-sized Companies (51-1,000 employees).
Return to navigation


View all alternatives
Return to navigation

Reviews and Ratings


Attribute Ratings


(1-19 of 19)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Marketo Sales Connect (ToutApp) was used by our organization as a sales efficiency tool. It was an excellent tool for planning large outreach campaigns for contacts, scheduling prospecting calls, and reaching a large volume of users at once.

It was primarily used by the sales and marketing departments. The marketing department would use it for broader campaigns, and the sales team would focus on finding new business through the tool.
  • Large volume email campaigns
  • CRM integration
  • Easy to use interface/setup
  • Easy to collaborate and share templates with colleagues
  • Customer support
  • Had more email bounces with ToutApp than with other solutions (i.e.
Marketo Sales Connect (ToutApp) was a strong tool for finding and qualifying new business. As a sales organization, we would be able to easily share best practices and best emails through Tout and look through campaigns that other sales executives had created. Through this, there was an increased collaboration in email-based prospecting.

The bridge between ToutApp and our CRM (Salesforce) was great. It logged activity from a Gmail account and synced up emails sent from ToutApp to Gmail. It was used across our organization for several years, and the number of new opportunities our team found after adding in ToutApp as a sales productivity tool skyrocketed.
Score 4 out of 10
Vetted Review
Verified User
When we bought Marketo Sales Connect (ToutApp) back in 2018, they offered us to use ToutApp(later "Marketo Sales Engage" and then "Marketo Sales Connect") for free. And it was a great deal because Marketing Automation should go hand in hand with Sales Automation.
Our Sales team used Marketo Sales Connect (ToutApp) to improve outreach, consolidate time performing administrative tasks, have more automated and personalized inbound, and outbound engagements. Also, we used to track outbound activities in Salesforce.
  • Engagement Tracking(Open Rate/Reply count)
  • Basic Cadences to improve Sales Outreach Strategy
  • Possibility to schedule emails
  • It doesn't have its own dialer, which is a considerable gap since calls are a huge part of outreach.
  • User Interface is confusing
  • Bugs, Bugs, Bugs
  • Marketo Sales Connect (ToutApp) is useful if you are starting your journey with Sales Enablement tools and get it for free(or very cheap).
  • But it just has too many gaps. The user interface is confusing, just like Marketo Sales Connect (ToutApp). You continuously need to monitor the health of the system since bugs happen almost every day. Not having a dialer is a considerable gap as well, because sales cadences/campaigns can't be only email-based.
  • There is no way to automate adding people to cadence. You still need to do in manually. So, overall, Marketo Sales Connect (ToutApp) is just overpriced Email-to-Salesforce application.
Score 3 out of 10
Vetted Review
Verified User
We were using Marketo Sales Connect (ToutApp) to conduct, send, and manage email campaigns on a large scale. This helped reach many targeted prospects in a fast and effective way. The primary use was for outbound sales prospecting or inviting current customers to upcoming events. ToutApp was used mostly by the West coast (although I was eastern-based), as Hortonworks was also bringing in a tool called SalesLoft.
  • Grouping targeted audience (organization)
  • Fast
  • Basic
  • Kind of an ugly interface
  • Marketo Sales Connect (ToutApp) is suitable for quick and simple messaging to targeted audience members.
  • Marketo Sales Connect (ToutApp) is not that great for drip campaigns or on-going sales prospecting efforts.
Score 8 out of 10
Vetted Review
Verified User
Tout was being used by the sales and marketing teams in order to more effectively manage email tracking, create templates, and extract analytics to help the sales teams increase overall engagement throughout the sales process.
  • A clean and easy-to-use interface. Anyone can use it.
  • Tout integrates seamlessly with apps like Salesforce and Gmail.
  • Efficient email tracking capability to see who is reading what and when.
  • There is a low sending limit that makes it hard to scale quickly.
  • Not the best customer support team. They're hard to get in touch with.
  • Needs stronger analytical levers.
If you are in a sales or marketing role, especially as it relates to demand generation, the email tracking features allows to easily identify promising prospects and close more deals. There are also highly customizable templates that can be easily personalized when sending bulk emails. It comes in very handy for SDRs.
Score 5 out of 10
Vetted Review
Verified User
While recently working at a popular software company, I used Tout as an individual salesperson and later as a program manager, trainer, and sales QA manager for a large inbound sales team.

The team used Tout primarily to do 4 things:
  1. To track leads opening emails and clicking links.
  2. Connect our email and CRM to log email activities onto Leads and Contacts.
  3. Use pre-written email templates instead of copying and pasting from a separate document.
  4. Set calendar appointments with leads through the app.
  • Track leads opening emails and clicking links. We could easily see if a lead forwarded an email to a large group of people for instance, because the stats would show it.
  • Connect our email and CRM to log email activities onto Leads and Contacts.
  • Keep users inside of our email system instead of copying and pasting email templates from multiple places.
  • Slows down your system. When we removed all other tools from our workflow, Tout kept our computers running extremely slowly. This created a net neutral impact on productivity.
  • Buggy interface. Sometimes activities didn't fully log in Salesforce, and the calendar system wasn't easy to use.
  • Templates were hard to standardize formatting. Our reps needed to re-format every email when they set up a template.
  1. Slower environments where Tout covers all your needs, without needing any other add-on applications.
Less appropriate:
  1. High volume, fast environments in which you cannot sacrifice your speed or efficiency.
  2. Environments in which Tout does not satisfy all the technical needs you're looking for from an application like this (if you need another plugin).
February 02, 2019

ToutApp Review

Ryan Jolley | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
We currently use ToutApp across the organization to drive prospecting into potential leads. This software allows us to avoid a lot of the manual labor associated with the building and launching of marketing/sales outreach campaigns
  • Tracking.
  • Campaign management.
  • SFDC integration.
  • Adding new prospects to a campaign can be a real chore and oftentimes these new leads will get lost and out of sequence.
  • Logging tasks in SFDC.
  • A/B testing of templates is not available.
It is appropriate for email-only campaigns. Less appropriate for when you would like to add prospecting calls to a campaign.
Brennen Hyatt | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
ToutApp is being used by the sales department as a prospecting tool to add prospective clients on email campaigns. It helps save reps time by simply adding people into an email cadence and not having to worry about sending out separate emails. It's a quick and easy way to get your prospecting message in front of a big audience.
  • It's very easy to set up an email campaign. You can even add attachments to the emails you send out.
  • Easily view if a prospect has opened an email and identify which step they are in the sequence.
  • Out-of-the-box integrations with many other sales tools.
  • The user interface seems to be lagging compared to other tools I've utilized.
  • The back-end analytics are very basic.
I find ToutApp to be a decent tool for email distribution, especially for prospecting. If you're looking for a marketing tool that will distribute your newsletter or marketing material I'd look for another tool.
Score 4 out of 10
Vetted Review
Verified User
We use ToutApp to track our outbound sales engagement emails. It helps automate the general emailing process and enables us to report on the success rates of various email templates. The entire sales organization is using Tout.
  • ToutApp puts all of your email engagement in one interface, making it easy to access your book of work.
  • ToutApp gives you the ability to see real-time email engagement from your prospects.
  • ToutApp syncs with your Salesforce account to track all of your outreach in your CRM.
  • Reporting is clunky and challenging to use at times. They were recently purchased by Marketo, so I'm hopeful that Marketo will be able to address some of these concerns.
  • The ToutApp interface is not the most intuitive and does not provide a deeper understanding/analysis of the data.
  • The ToutApp integration with Outlook has created intermittent problems in usability/access.
ToutApp is ideally suited for an Individual Contributor role that is looking for added control over their sales engagement processes. In my experience, there are better tools on the market that more seamlessly/easily give sales rep control over their book of business.
Score 8 out of 10
Vetted Review
Verified User
It is used within sales. It is heavily used to run campaigns, track emails, and measure messaging. I use it daily in my prospecting efforts in order to reach out to new prospects and measure the success of my messaging, see open rates, see when my messages are being viewed, etc.
  • Tracks open rates
  • Gmail integration to help see who is opening what, when
  • Running campaigns and syncing those contact points into Salesforce
  • Links will randomly stop working in sent emails. [It's a] Bug that has constantly re-appeared.
  • Calling with ToutApp is pretty useless when it comes to integration and doesn't show a phone call being done in Salesforce
  • Doesn't pull a signature from Gmail - so I have to update within ToutApp itself every time.
Very effective for sales positions or any position where it would be useful to save time in typing up emails. Very good for tracking emails and campaigns. I wouldn't consider it useful in situations where very few emails are being sent - or you are planning to have very tailored emails every single time.
Erika Conners | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Managing people effectively in extension programmes is a skill that requires constant planning and development. An extension program can enable the manager to devise strategies, make decisions, and implement action in sales. Email management is concerned with the optimum attainment of organizational goals and objectives with and through other people. However, all sales professionals of organizations face the same challenge: to manage one's time, objectives, and resources in order to accomplish tasks and implement ideas. Tout was used across the whole sales organization. ToutApp Works for You at Every Stage of the Sales Cycle. Our growth numbers since using ToutApp went from $0 to $10 million in the pipeline. And so in terms of measuring productivity gains, it’s huge.
  • Fully integrated into Gmail, Outlook, Microsoft Exchange, Salesforce and other major CRMs.
  • Upload best performing sales messaging, sales enablement collateral and marketing assets into a shared sales playbook.
  • Drive Consistency & Productivity.
  • Deploy a streamlined sales playbook so your Sales reps exceed quota and close more deals.
  • Increase Your Pipeline.
  • Predictably build more pipeline, whether you’re selling to SMB or Fortune 500.
  • Wow.... well, it can be very difficult to navigate and you can only email a limited # of recipients at a time, which means you have to do your blast in batches. It also is very clunky. I spend more time trying to figure out how to use the tool than I do seeing any measurable results.
  • Really dig into the level of support your users will receive, and ask about where the product is headed. Also, ask for a sandbox and have a variety of field users experience the software and give feedback.
  • I dislike the analytics and the overall "clunkiness" of the UI/UX. Both seem to be very glitchy at times and within the analytics, it does not get very customizable. You can only see up to a specific level.
We are solving our small sales team problem. I am the only SDR in the company and Tout helps me manage, send and follow up with many of my leads automatically. Tout is more focused on “success or failure” of emails than Yesware is. They are going in different directions – as you can see that they’ll probably have some features from one another.
Layne Latham | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Toutapp is currently used by a handful of salespeople within our company. It is not the "official" prospecting tool, but a few of us purchase it on our own.

From a business perspective, Tout allows me to gather contact information and organize it within Toutapp, then I'm able to automate outreach efforts as well as see analytics on which efforts are working and which are not.
  • Allows automated emails to show up as a connected thread in the prospect's inbox
  • Niko browser add on makes gathering contact info easy
  • Ability to list and group contacts helps keep your messaging relevant
  • Toutapp doesn't currently sync with Microsoft Dynamics, this is the number one reason we didn't adopt the program as a department
  • Due to not syncing with Microsoft Dynamics, contact info is stuck in a silo and is difficult to move from Toutapp to the CRM
I've used toutapp heavily to send out automated invitations and follow up reminders for webcasts we host. The tool has helped me win the last three sign up contests.

It's also really helpful as a dialer.
Score 10 out of 10
Vetted Review
Verified User
ToutApp is currently only being used by our inside sales team though I think it could be expanded to the larger team. Currently it is being used to create automated email campaigns, schedule emails, and used for its "local presence" calling feature. We are working to integrate it into Marketo so that it can provide more context into our marketing.
  • Automated email campaigns sent at certain times that stop when someone replies.
  • Local presence calling works well.
  • SFDC integration showing "read, clicked, replied" is super valuable to see if your emails are actually reaching your targets.
  • They could improve their actual dashboard as it is clunky and formatting is often messed up.
  • Their ToutApp SFDC portal sometimes is messy because of the same formatting issues.
  • Only had two! It does everything else well.
ToutApp is excellent for a smaller team that is trying to look/act like a team that is much larger. Using ToutApp you can send FAR more emails than just sending individual emails or SFDC/Marketo campaigns. You will get in contact with more prospects this way that you would without Toutapp.
Sam Dahl | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
ToutApp is an app for your email. It's good for sending out email campaigns. It has several different features. You can schedule emails to go out at certain times. You can see if your prospects have opened your emails. There are several other things as well. It's pretty useful. I'm not sure it really moves the needle much but it is nice to have. All our sales teams use ToutApp.
  • I really like the calendar function. It connects with my Gmail calendar. ToutApp makes it really easy to insert times into my email when I'm trying to set up an appointment with a client or prospect.
  • I like being able to schedule my emails to go out at specific days and times.
  • Sometimes it's nice to be able to see if my client opened my email. If they didn't, it let's me know they may be out of the office or the email address might be wrong.
  • I don't really like their template feature. I prefer something like aText or Auto Text Expander.
The calendar feature is nice and scheduling an email is nice. Sometimes it's helpful to be able to see if your clients are reading your emails.
Score 8 out of 10
Vetted Review
Verified User
Our sales team uses toutapp to track emails either with or without using a template. This helps up to verify recipients are opening our emails and if they have clicked on the links provided, as well as the number of replies we received. Using the templates and sharing with other team members is a nice feature.
  • Tracking the analytics of emails sent, how many people, how many views, replies and clicks
  • Creating templates to use sorted by category which sync with outlook for ease of use
  • Command center that shows a drop down of each email sent sorted by date and time
  • Live feed to see who is opening the email, from device type to location and across how many devices
  • Setting up a campaign seemed fairly simple, importing contacts from to SalesForce and from SalesForce to a group in toutapp. Setting up each day with whichever tasks ie: Day 1 send email (template selected) day 2 call, send email 2 Day 3 Send LinkedIn invite Day 4 call and email. There is an area to select send manually or automatically. I selected manually, I will decide when to send. Something went wrong and I sent three emails to 30 contacts within minutes of each other totaling 90 emails.
  • Toutapp has a failure a few times a week and it is discouraging to not be able to count on the analytics.
  • Toutapp analytics count multiple replies from the same original email (conversations back and forth) it would be nice to have a tracking system for unique replies.
  • Unable to track who the email was forwarded to or if it was forwarded to, only that it was opened from several devices at several locations.
Trevor Derrett | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use ToutApp throughout our sales departments. It helps speed up the sales cycle by identifying which prospects/customers are viewing our emails.
  • Easily integrates into Outlook and Salesforce
  • Very user-friendly
  • Real time tracking
  • Sometimes formatting in ToutApp doesn't translate perfectly into Outlook.
  • The location where emails are opened is deceptive because it doesn't reflect the actual location of the individual.
ToutApp is well suited in a sales environment where it's important to understand how engaged a prospect is.
Score 6 out of 10
Vetted Review
Verified User
We use it to send email cadences to prospects. We write industry specific pitches with several follow up emails and have them go out on a schedule a few days apart.
  • easy to change templates
  • the price point is attractive and they will sell you one license unlike SalesLoft
  • Fairly intuitive
  • Frequently has outages and does not always track emails
  • Service is via email and is on west coast time so If I have an issue at 9.30 AM in NYC it will not get fixed
  • Edit button is hidden behind non subscribe
Good if you are on a budget but there are more robust and reliable tools out there
Score 7 out of 10
Vetted Review
Verified User
ToutApp is being used by the marketing and sales teams, to close the final mile between marketing qualified leads to sales qualified leads.
  • Easily tracking activities in MSOffice to Salesforce.
  • Customization of templates for cold or follow-up emails.
  • Reporting on use of templates.
  • Click-through rate reporting being global for all level of users.
  • Workstreams need to be clearly defined before you implement - it's really flexible... almost too flexible as a result.
  • Ideal for small companies, medium to enterprise, it might be too limiting because of its open format.
[It's well suited for] sales reporting, and marketing collateral reporting. Extremely well suited for tracking activities done in MS Office to Salesforce.
David Jackson | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Our sales team TRIES to use it to send automated emails.
  • Tout does nothing well.
  • Room improvement? They can start by scrapping the app and starting from scratch. ToutApp is by far the worst app I've ever used. It's riddled with bugs and constantly breaks, and the UI / UX is horrible. Avoid at all costs.
  • I've spent dozens of hours on the phone with Toutapp support trying to get their app to work. The list of bugs is too long to list here, but here are a few...1) the app will fail to send emails 2) The review screen doesn't properly display making it impossible to review emails prior to sending them 3) Pagination is broken in several places 4) The app won't fully load often gets stuck in the loading state and never resolves. 5) Team mgmt is a nightmare 6) Etc.
ToutApp is well suited for sales reps who like to spend their time yelling at their computer screen, and / or on the phone with Tout's support department. It's not at all appropriate for reps that are looking for a sales automation tool that actually works.
Josh Studzinski | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
I used and oversaw the usage of ToutApp in my previous job. We used it to help with our outbound sales with our business development reps to email leads, follow up, and close deals. It was a great way to manage the whole outbound sales cycle for our company. It was also very helpful because we had a very lengthy sales cycle that would last sometimes between 9-12 months.
  • Easy to use
  • Saves me time
  • Helps me oversee my teams
  • Keeps track of all leads and prospects
  • Not very good reporting
  • Not a good mobile experience
  • Not as robust as HubSpot
For a smaller company or someone who wants to focus exclusively on sales, ToutApp would be a good option. It has a lot of the features you need to create a successful sales team. Follow up is key when it comes to sales and ToutApp helps you stay on top of all of the leads and prospects.
Return to navigation