There is a reason why Adobe is the industry leader.
April 12, 2022

There is a reason why Adobe is the industry leader.

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Experience Platform Launch

Adobe Experience allows for the stitching of data from all varying sources (Google Analytics, LinkedIn, Facebook, etc.) that inform us of which levers to pull to make the UX better during the entire user journey. It may be a bit pricey but still worth the price tag in comparison to the business value it can drive.

Pros

  • Connecting different data sources into one.
  • Native mobile & web-app support.
  • Performance

Cons

  • Editing templates.
  • Customer support.
  • Lots of clicks to get something done. UI could be improved.
  • Higher conversion at integral points of the journey.
  • Engineering learning curve = higher onboarding cost.
  • Reusable components.

Do you think Adobe Experience Platform Launch delivers good value for the price?

Yes

Are you happy with Adobe Experience Platform Launch's feature set?

Yes

Did Adobe Experience Platform Launch live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Experience Platform Launch go as expected?

No

Would you buy Adobe Experience Platform Launch again?

Yes

I think the UI has a lot of improvement opportunities. Overall, it seems to take 2-3 extra clicks to get what I need to be done. Considering that Adobe is a UX-focused organization, I was surprised to see the lack of UX in their own product offering. Having said that, the robustness of the platform still provides more value than other products that I have used in the past.
It does take some time for Adobe to get back to you with your support requests but when they do, they are very helpful.
Although it's not the perfect all-in-one platform, Adobe Experience does provide more pros than cons. It's well suited for mid to large-sized organizations that have the budget for such a platform. It's not as well suited for smaller companies & start-ups who have a limited budget while also making quick iterations to find that product-market fit.

Adobe Experience Platform Launch Feature Ratings

6.8
Tag library
9
Tag variable mapping
7
Ease of writing custom tags
3
Rules-driven tag execution
5
Tag performance monitoring
9
Page load times
10
Mobile app tagging
10
Library of JavaScript extensions
1
Tag Load Rules ()
Not Rated
8.8
Event tracking
10
Mobile event tracking
10
Data distribution management
9
Universal data layer
10
Automated error checking
5
TMS Architecture ()
Not Rated
8.0
Role-based user permissions
8

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