Illustrator is my First Choice for Easy Graphic Design
November 28, 2017
Illustrator is my First Choice for Easy Graphic Design
Score 8 out of 10
Vetted Review
Verified User
Overall Satisfaction with Adobe Illustrator CC
Adobe Illustrator is used by 3 members of the marketing team - myself, the digital designer, and the content writer. We use it to create graphics for our online assets and documents created for the sales team like case studies, product fact sheets, brochures, checklists, etc. This helps us to communicate the benefits of our solutions/products and generate leads from our website while also moving prospects along in the sales process. Our assets look so beautifully designed and clean when we create them using Adobe Illustrator - it's also great for creating logos.
- I love the fact that Adobe Illustrator allows users to determine the size of the "artboard" on Adobe Illustrator. When using other applications like Microsoft Word, you're limited to only creating things that are the size of a sheet of paper. On Adobe Illustrator, you create the dimensions of your workspace which broadens the capabilities.
- One of my favorite features of Adobe Illustrator is the transparent export. This is especially useful when I'm creating a graphic that will be used in a separate document (like a logo or chart). I never have to worry about having a white block around graphics and I can easily place them onto any document since they're transparent.
- Adobe Illustrator is also great for compressing large files. Whenever I create a large document that will be used online, I can export it for the web, which reduces the amount of time it takes for the website to load.
- I think that the platform is a bit difficult to use for beginners overall. There are so may features and it's nearly impossible to grasp all of them even after using Illustrator daily for a year. I wish they gave daily tips or something when you're designing on wi-fi so that users have more opportunities to learn.
- One of things that I have the hardest time doing on Illustrator is cropping photos. The program requires that you take a shape and use it as a "clipping mask" rather than having a simple cropping feature.
- When adjusting the size of a text box, the words inside the box get stretched/warped in whatever direction you pull the corners/sides toward. I wish the box just increased or decreased font size when the box size changed. I don't think anyone has a preference for warped text.
- Adobe Illustrator has helped us achieve our sales goals by enabling us to create graphics that speak to the needs of our prospective clients.
- Illustrator has been imperative in increasing our client loyalty program enrollment. We've been able to layout emails that attract clients to the platform quickly.
- Illustrator has helped us with branding goals. We have several portals that are accessed both internally and externally. Throughout the year, we've used Adobe Illustrator to create logos that personalize our portals.
I have used Microsoft Word to try to create things the way that I do on Adobe Illustrator and there is no comparison - Adobe Illustrator is definitely the most ideal for graphic design. Because Word limits the freedom you have with creating shapes and building high-res graphics while also limiting the dimensions of the work space, I would always go with Illustrator.