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Top to Bottom Creative Branding Multi-Tool
May 13, 2021

Top to Bottom Creative Branding Multi-Tool

Eric Gangnath | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Illustrator CC

Acting as the in-house design team for an organic suncare brand, my team uses Illustrator for everything from print packaging artwork, dieline modification, branding assets (icons, logos, etc.), large format print graphics, and type explorations. I personally use Illustrator daily to design and develop our in market packaging and modify or create dielines for primary and secondary packaging. I also use Illustrator daily to develop our digital marketing graphics and seasonally for new product development mockups.
  • Vector art.
  • Typography.
  • Packaging.
  • Dielines.
  • Large format artwork.
  • Cross functionality with video.
  • Image linking.
  • Exporting for different file types.
  • Print artwork.
  • Brand graphics.
  • Color management.
  • Dieline packaging.
  • Streamlines print packaging.
  • Conceptual tool for brand development.
  • Precise color management.
I have only used Illustrator and to a lesser extent the basics of CAD. Illustrator is more efficient for the artistic end of my use, but CAD is more precise and expansive in scale.

Do you think Adobe Illustrator CC delivers good value for the price?

Yes

Are you happy with Adobe Illustrator CC's feature set?

Yes

Did Adobe Illustrator CC live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Illustrator CC go as expected?

Yes

Would you buy Adobe Illustrator CC again?

Yes

Adobe Illustrator is very strong for creating hard line vector artwork. It's easy to take a logo sketch, trace the key strokes, and convert into a printable vector asset. Illustrator is great for product packaging and dieline work. The interface allows for a large artboard and packaging dielines can be very accurately detailed quickly down to the smallest unit of measurement. Illustrator is great for designing brand graphic assets and is very precise in the line work options.

Illustrator is not the type of software to design multi page documents in -- I would use InDesign. It also doesn't function very well for photo corrections or raster based image adjustments -- I would use Photoshop.