Adobe InDesign is a great tool for marketing departments
January 16, 2020

Adobe InDesign is a great tool for marketing departments

Ashley Mumm | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe InDesign

Mostly used in the marketing and communications department, InDesign and other programs from the Adobe suite are used in our department for graphic design projects. Project scope is usually marketing related, but marketing needs are tended to in the communications department for the entire company. Offline (print) and online marketing materials are created.
  • Organization.
  • Design.
  • Display.
  • Automatic link updates.
  • It has allowed us to take some design projects in house.
  • It has aided in our creation beautifully created direct mail pieces.
All of the other Adobe programs focus on other important design aspects and all are equally powerful in those specific areas. The other “publisher” programs are very limited, cumbersome to use/customize content, and are not created with the design team in mind. They produce more quality, dated content that is not professional and doesn't print well, for the most part.
There have been a few instances where I’m in the middle of a design and want to take a specific action. I can’t remember what it’s called and I can’t find any info on Adobe’s website to help. I don’t know if those inquiries have ever been resolved to this day. Other online sources prove more helpful than some of Adobe’s own product support, which is sometimes disappointing.

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InDesign is a great tool for marketing teams and other departments who need to create professional documents for online and offline needs. It is powerful enough to create great-looking print materials and yet can be basic enough that it can be self-taught to do simple projects. While other programs may do something similar, Adobe seems to have figured out many necessities for design professionals.