Item: Adobe Premiere Pro
Rating: 9
Author: Ashley Erickson

Use Cases and Deployment Scope

I use Adobe Premiere Pro for all our organization's video production. I am the only one on our small communications staff who uses Premiere regularly or has any kind of extensive knowledge using the product.

Pros and Cons

High-quality post-production value
SO many settings that you can do just about anything with it
Makes editing video easy regardless of your skill level

Make toolbars more customizable
Ease of use could be more intuitive

Return on Investment

Video content has catapulted our social media engagement
Premiere Pro gives us the tools to produce the kind of content that garners the most engagement from our members

Alternatives Considered

Final Cut Pro X

I previously edited on a Mac, so I used Final Cut Pro. I found FCP easier to learn at the start, but I believe APP has more features.

Other Software Used

Adobe Photoshop, Adobe Acrobat DC

Likelihood to Recommend

Premiere Pro is appropriate for any video production project - even more so for more detailed or in-depth pieces with lots of layers and moving parts.
For super simple videos, there are most likely more user-friendly programs out there.

Premiere Pro offers endless features

Overall Satisfaction with Adobe Premiere Pro