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Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management. SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management. Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.https://media.trustradius.com/product-logos/yp/X4/UO2UCI37TC30.PNGAdobe Analytics for the winAdobe Analytics is being used across the whole organization. Depending on the goals of the department, Adobe Analytics can be used in multiple ways for our organization. E-Commerce uses AA every day to measure ROI of tracked elements, pin point website issues, and track user engagement. E-Commerce also integrated AA with Optimizely to use custom segments and metrics for a better in depth review of A/B tests.,Easy to create segments and apply them instantly to reporting Easy to use out of the box metrics and to create custom metrics Beautiful UI that allows the user easy access to reporting and dashboards,Undo button - You wouldn't believe how many times I accidentally do something and "look" for an undo button! We use Ad Hoc in addition to Omniture (due to limited user seats in Ad Hoc). I enjoy working in Ad Hoc more because of the "instant" reporting from dragging and dropping Segments, Metrics and Dimensions. Other business owners who use Omniture and find it difficult to use compared to Ad Hoc.,10,Multiple departments had questions about the e-mail pop-up being shown to visitors on our site. E-Commerce was able to quickly add tracking to the pop-up. After 30 days, we evaluated the pop-up and were able to report a 476% conversion lift. We know our pop-up works due to the ease of analyzing where the pop-up was shown on our site and how it impacted conversion.,N/A,Optimizely, Crazy Egg, Google Analytics,,1,Determine ROI of implemented features Evaluate A/B testing with Optimizely integration Internal creative campaigns Identifying website performance issues (If we see a drop off in data, sometimes this information can provide a timeline for our technology team.) Monitoring website performance (Weekly, Monthly and Yearly),E-Commerce was really excited about the Optimizely integration and how easy it was to get started. We've established 4 evars and 4 sprops for Optimizely testing that we can recycle/re-use throughout the year. With the integration, we are able to provide more in-depth reporting on A/B tests for stakeholders. Use AA to identify website performance issues and provide the technology team with a close estimate as to when something stopped working on our site. Use AA to report ROI for implemented features (new and old).,We will continue integrated AA with software such as Optimizely when necessary. Review success of internal creative campaigns. Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.,10,Easy to create segments. Easy to drag and drop segments, dimensions and metrics into reporting (in regards to Ad Hoc). Side Note: We do not pay extra for Adobe Workspace. Creating dashboards that can be emailed on a weekly basis and easy to share with other departments.,In Omniture (not paying for Adobe Workspace), the lack of an undo button can be cumbersome. There have been multiple occasions I've accidentally done something and searched for an Undo button (habit). In Omniture (not paying for Adobe Workspace), applying segments, dimensions and metrics require the page to reload. I prefer to use Ad Hoc for creating reports because of its ease of use dragging and dropping to get to the data.,9Analyzing Analytics: Enterprise grade platform with low performance supportAdobe Analytics is used as our enterprise web analytics platform globally to measure all of our digital properties. It helps provide us with standard high level metrics and measurements but also allows us to customize the data collected to provide deep insights to measure key performance indicators (KPIs). Adobe Analytics has provided us with the ability to generate basic reports, standard dashboards, as well as customized automated reporting through MS Excel, both scheduled and adhoc .,Reliable servers providing excellent uptime. Extensive customization which includes a significant amount of custom variables, limited only by coding ability and imagination. Continuous development with new features and enhancements released often.,User interface is not intuitive. Personally I have no issues because I have used it for so long. All new users have a long learning curve to get up to speed and comfortable running reports to meet their needs. Support has become abysmal over the years. Omniture used to offer great support, fast and helpful. Adobe support has errored very quickly with extremely long response delays, unhelpful responses. To be fair, certain support cases are resolved quickly and efficiently. But the majority over the past 2 years have been a dreadful experience with many of those tickets still outstanding and unresolved. Improve consistency in user experience. Many tools that Adobe offers are seemingly built upon different platforms which result in a very disjointed user experience and inconsistent usability.,2,Allows us to quantify the performance of our digital properties to measure success We have the flexibility to implement customizations to gain deeper insights into new business challenges,Google Analytics,Google Analytics Premium,2,15,1,Global web properties measurement Automating reports and dashboards Flexibility to customize measurement,Used to measure Windows application usage Used to feed data to marketing automation platform,Predictive analytics,Yes,1,Yes,Always... but a long time ago. Not recently unfortunately.,Running standard reports Scheduling reports,Customization to get custom data Overall usability (though it has slightly improved recently) Automation of complex reporting Dashboard layout is very restricted,Yes,6A solid Web Analytics toolSiteCatalyst can accommodate varying complexities of implementation strategies very well Robust reporting tools, especially Ad Hoc Analysis (formerly Discover), make custom segmentation simple and intuitive,I would love if Calculated Metrics could be shareable - similar to how folders of segments can be shared.,It has allowed me to uncover crucial insights that have lead to large site optimization projects.,9,8,30,3,Determining top activities and pages visited on site Determining opportunities for optimization Finding errors in user experience use cases,Combining with attitudinal data to compare site behavior of satisfied and dissatisfied customers,With continued improvements in implementation, leveraging its revenue tracking capabilities
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Adobe Analytics
469 Ratings
Score 7.7 out of 101
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Adobe Analytics Reviews

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Adobe Analytics
469 Ratings
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Score 7.7 out of 101

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Future Planned Uses

  • We will continue integrated AA with software such as Optimizely when necessary.
  • Review success of internal creative campaigns.
  • Use pathing reports to analyze user engagement with different page types (i.e. Product Page, Brand Page, Category Page) on our site. The pathing reports will provide insight into how our customer's shop and influence future updates to page types.
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About Adobe Analytics

Adobe acquired Omniture in 2009 and re-branded the platform as SiteCatalyst. It is now part of Adobe Marketing Cloud along with other products such as social marketing, test and targeting, and tag management.

SiteCatalyst is one of the leading vendors in the web analytics category and is particularly strong in combining web analytics with other digital marketing capabilities like audience management and data management.

Adobe Analytics also includes predictive marketing capabilities that help users find trends in customer behavior patterns leading up to conversion. According to the vendor, these insights can help predict which campaigns will be most successful.

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