Adobe Target allows to make decisions that impact in the funnel.
March 21, 2025

Adobe Target allows to make decisions that impact in the funnel.

Jorge Leal | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

I use Adobe Target for personalization and AB testing We deliver personalized content trough target based on the profile of the costumer and the audience, we work with Adobe Target and Adobe Analytics to deliver this experiences.

Pros

  • AB Testing
  • Personalized Banners
  • Change colors of landing pages

Cons

  • More use cases for WebSite that doesn't have e-commerce.
  • It allows to make decisions that impact in the funnel.
  • We optimize and improve the conversion in A 25%
Because its a very friendly tool and you can do amazing things.
We have integration and use cases for both solutions, personalization at Marketo and use cases based on data from Adobe Analytics

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

Adobe Targetallows companies to start having personalization use cases based on data, it is very friendly to use and very predictive to generate this cases.

Adobe Target Feature Ratings

8.3
a/b experiment testing
10
Split URL testing
8
Multivariate testing
5
Multi-page/funnel testing
9
Cross-browser testing
9
Mobile app testing
9
Test significance
9
Visual / WYSIWYG editor
8
Advanced code editor
8
Page surveys
8
Visitor recordings
8
Preview mode
8
Test duration calculator
9
Experiment scheduler
7
Experiment workflow and approval
8
Dynamic experiment activation
8
Client-side tests
8
Server-side tests
9
Mutually exclusive tests
9
8.5
Standard visitor segmentation
8
Behavioral visitor segmentation
7
Traffic allocation control
9
Website personalization
10
9.0
Heatmap tool
9
Click analytics
9
Scroll maps
9
Form fill analysis
9
Conversion tracking
10
Goal tracking
9
Test reporting
9
Results segmentation
9
CSV export
9
Experiments results dashboard
8
Platform Integration Features ()
Not Rated

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