Adobe Target
March 25, 2025

Adobe Target

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

We use AT to generate experiences to our users or clients, we create different s experiments for CRO extrategy.
It's a great product, have a nice features but it's very difficult to implement the tool on the environments (like websites or apps). And another pain point is that the support to implement this tool have a additional cost.

Pros

  • Many Features
  • IA complements
  • Great audiences

Cons

  • Difficult to implement
  • UI is not easy to understand
  • Increase goal conversion
Because it's a really complete tool, have a great features and it's very powerful
This tools are very important to create a new visual experience to Adobe Target.

Do you think Adobe Target delivers good value for the price?

No

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

No

Would you buy Adobe Target again?

Yes

If you need to create experiments like ab testings or personalizations, Adobe Target is a really good tool for that.

Adobe Target Feature Ratings

a/b experiment testing
9
Split URL testing
10
Multivariate testing
9
Multi-page/funnel testing
8
Test significance
10
Visual / WYSIWYG editor
10
Advanced code editor
7
Preview mode
9
Test duration calculator
10
Experiment scheduler
10
Experiment workflow and approval
9
Dynamic experiment activation
7
Client-side tests
9
Mutually exclusive tests
8
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
8
Website personalization
10
Goal tracking
8
Test reporting
9
Results segmentation
9
CSV export
9
Experiments results dashboard
7

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