Stay on target
October 30, 2025

Stay on target

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Adobe Target

We utilize Adobe Target for AEM personalization at a small scale, but primarily use it to A/B test experiences to decide the best path forward.

Pros

  • Personlaization
  • User a/b testing

Cons

  • While it does serve up unified experiences for A/B testing. It also doesn't understand intent. Would the user navigate the same way no matter the experience. Including AI to help understand not only selection and experience but help analyze data for time spent on tasks.
  • While it can be expensive getting real world feedback is highly important
  • Allowing Target to be almost set it and forget is highly useful. Know you can set duration and allow Target to make educated analysis
There is a bit of a learning curve however if you are using AEM the UI is integrated and makes adoption much faster.

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

For and UX designer this is a must to iterate designs and understand what users are more drawn to visually. Personalization is great but should be used with caution. Just because you can add their name you can get too personal and raise privacy concerns

Adobe Target Feature Ratings

8.3
a/b experiment testing
8
Split URL testing
9
Multivariate testing
10
Multi-page/funnel testing
7
Cross-browser testing
9
Test significance
6
Visual / WYSIWYG editor
8
Advanced code editor
7
Page surveys
10
Visitor recordings
10
Preview mode
7
Test duration calculator
8
Experiment scheduler
10
Experiment workflow and approval
8
Dynamic experiment activation
8
Client-side tests
7
Mutually exclusive tests
9
8.8
Standard visitor segmentation
8
Behavioral visitor segmentation
8
Traffic allocation control
10
Website personalization
9
8.9
Heatmap tool
7
Click analytics
9
Scroll maps
10
Conversion tracking
9
Goal tracking
8
Test reporting
10
Results segmentation
8
CSV export
9
Experiments results dashboard
10
Platform Integration Features ()
Not Rated

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