Item: Adobe Target
Rating: 8
Author: Verified User

Overall Satisfaction with Adobe Target

Use Cases and Deployment Scope

We do A/B tests through it. Website A/B tests, and mobile app A/B tests. So experimentation.

Pros and Cons

Pros

So the distribution of all the experiments is really good. And also the way it facilitates all the data so that you can analyze it better in Adobe Analytics. It's really good.

Cons

So all of the part where it uses AI, it becomes more of a black box, so it loses the explainability of why stuff is working and that makes it harder to iterate on other tests, other experiments. If you don't know why it works, then how are you going to do it better next time?

Return on Investment

It's helped Freshwork quantify the effects of experimentation and it's also helped organize all the experiments that we're doing inside just the same program.

Usability

*Not asked and not rated*

Alternatives Considered

Adobe Analytics and Adobe Audience Manager

*NA*

Key Insights

Do you think Adobe Target delivers good value for the price?

Yes

Are you happy with Adobe Target's feature set?

Yes

Did Adobe Target live up to sales and marketing promises?

Yes

Did implementation of Adobe Target go as expected?

Yes

Would you buy Adobe Target again?

Yes

Other Software Used

Hotjar

Likelihood to Recommend

So A/B testing for sure. Less well suited, I would imagine experimentation, but on an offline angle to it that it wouldn't necessarily work that well. But online experiments for sure it does work.

Adobe Target Feature Ratings

Comments

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Adobe Target Review