More Transparency Needed
Anonymous | TrustRadius Reviewer
Updated February 04, 2015

More Transparency Needed

Score 9 out of 10
Vetted Review
Verified User
Review Source

Overall Satisfaction with AdWords

We are currently using AdWords to promote courses and events happening at our organization. I work for a non-profit trade association, as a result our team is very small. AdWords helps us bring in new potential customer and members into the organization without spending a lot of dollars. There is very little waste as we are able to finely target who sees our message.
  • Targeting - Are able to target customers based on what they are searching for and what they look at online.
  • Pay per performance - AdWords campaigns can be run on CPC basis, this means you only pay when someone comes to your site.
  • Self-Managed - We can pause the campaign, increase the budget, change creative, etc. all in real time.
  • Non-Disclosure - The Google Content Network is not very open with where the ads actually run. You can select who to target but more often than not you don't know where the ad really ran. I would like to be able to choose which sites my ads run on.
  • Ad Data - Missing some metrics I would like to see about my ads particularly, again, on the GDN. Would be interested in viewability rates (i.e. How long was my ad seen? Was it above the fold?)
  • Would like to see image ads available to use in the Google search results page, especially when you are bidding on branded words.
  • Better control over campaigns
  • Increase Reach - Brings new people to the site, not always the most qualified leads, but a high percentage of new people which is good for us.
  • Better monitoring of campaigns
It could be intimidating for people to start a campaign on their own, if someone is not very technically savvy they would have trouble using the self serve model. They would need help with the set up by someone and Google is not very good at offering in-person help.

Using AdWords

I plan on continuing to use AdWords for paid search, it is by far the largest player it in the market and they do it the best.