Item: Agorapulse
Rating: 10
Author: Verified User

Use Cases and Deployment Scope

As a telecommunications company with a social media department of 1, we needed a solution to allow for posting to multiple networks that offered easy reporting. We also wanted to implement social listening as a company, and Agorapulse checked that box. We manage our Facebook, LinkedIn, Twitter, and Instagram networks with Agorapulse.

Pros and Cons

Quick and easy reporting
Social listening
Multi-channel posting
Social media calendar
Content approval process

App frequently resets and requires a login
Customized reports are an additional fee
LinkedIn token often needs refreshed

Return on Investment

Ability to show estimated ROI for Facebook from automated reporting
Efficiency with content calendars and automated process for content approval
Mobile app offers reduced time for customers to receive a response

Alternatives Considered

Hootsuite

When we used Hootsuite we only used the free version, but the interface was cluttered and disorganized. We much prefer Agorapulse, where you can see things by network and keep things clean and organized. The mobile app is much better with Agorapulse as well.

Key Insights

Do you think Agorapulse delivers good value for the price?

Yes

Are you happy with Agorapulse's feature set?

Yes

Did Agorapulse live up to sales and marketing promises?

Yes

Did implementation of Agorapulse go as expected?

Yes

Would you buy Agorapulse again?

Yes

Usability

It was easy to implement and use Agorapulse in one afternoon. Navigation is simple and straightforward. It just works well.

Support Rating

I have not had to reach out to Agorapulse support, however all contacts with employees at launch and renewal were very helpful and friendly.

Likelihood to Recommend

We found Agorapulse to be very easy to use, and easy to start out with and learn their platform. The automated reporting has helped us show ROI for Facebook and prepare professional reports for Leadership to see the impact from our social efforts. It's easy to reshare prior content and repurpose content for other networks. The social media calendar is also helpful to plan content for the month and share with others. We used the content approval process with a marketing intern. We wanted them to be able to create posts, but still wanted to have the final approval before the posts went live. It worked very well.

Social Media Management - For a Department of 1!

Overall Satisfaction with Agorapulse