I won't manage a product without Aha!
May 03, 2022

I won't manage a product without Aha!

Anonymous | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Aha!

The Product team uses Aha! to manage our product backlog and perform release planning. Unlike other product management tools in the marketplace, Aha! allows us to quickly associate each feature to the value it will bring to the organization and to customers. We've integrated the product into several other SDLC tools so that we have an automated, and complete view into our processes. Additionally, we've leveraged the Aha! Ideas! portal which allows customers and internal team members to submit product ideas, and have those ideas immediately available within Aha! for review and possible assignment to our roadmap.

Mapping our work to value/strategy is a key differentiator between Aha! and other tools that we've evaluated or used in the past.
  • Mapping feature work to strategy/value.
  • Flexibility in adapting to how we work. (customization capabilities)
  • Integration into third-party tools.
  • Capturing ideas directly into the product.
  • No mobile app is available.
  • The hierarchy of theme/epic/feature/story doesn't line up easily with Jira.
  • The UI of the product is a little dated and could use some TLC.
  • The customization capabilities can sometimes make the product complex.
  • It can be laggy on occasion.
  • Creation of strategy directly in Aha! and association to features.
  • Integration to other tools used in the SDLC.
  • Ability to collect ideas directly from customers.
  • Complex scoring model capabilities.
  • Many different ways to view data in the product.
  • Ability to embed live reports in external pages. (I.e., Confluence)
  • Aha! has helped us ensure we deliver the features that we plan in each releases.
  • It has allowed us to focus on the most impactful work which has accelerated our drive toward our corporate goals. (OKRs)
  • It's also served as the case study for our PE firm who is planning to roll out Aha! to they other companies.
productboard was used in the organization when I arrived, but after assessing productboard, I felt it was too lightweight for our ambitious product goals. It's also critical, especially in a startup, that we focus our limited capacity on the work that matters most. Aha! far and away had superior capabilities in defining strategy directly in the product and associating all of our work to the strategy. Aha! is a serious product management tool and I found productboard to be more of a simple backlog management tool.

Do you think Aha! Roadmaps delivers good value for the price?


Are you happy with Aha! Roadmaps's feature set?


Did Aha! Roadmaps live up to sales and marketing promises?


Did implementation of Aha! Roadmaps go as expected?


Would you buy Aha! Roadmaps again?


It is great for organizations that want to ensure that the work they focus on is the work that will have the most impact on value and drive them toward their strategic objectives. I consider it to be a real Product Management tool.

If all you are looking for is a tool to hold your product backlog or collect customer feedback, then Aha! is probably going to be overkill for your needs.