Ahrefs; not a great name, but a great product
April 06, 2021

Ahrefs; not a great name, but a great product

Alex Panagiotopoulos | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ahrefs

I use it mainly as an SEO practitioner, a content creator, and as a client manager. It helps me track some overall, big-picture metrics for how different client websites are performing. It helps me research content ideas. It helps me monitor if competitors are doing anything noteworthy. And it helps me perform link outreach and prospect for opportunities on the behalf of clients. It also helps me manage our own web presence.
  • Metrics
  • Link prospecting
  • Content creation ideas
  • Online community
  • Price (I'd always love if they could slash a little off the top)
  • The social share counts are wonky
  • It's had a very positive impact for time management.
  • It helps me in content creation.
  • It helps me with link outreach.
  • It helps me with client management.
Semrush and BuzzSumo are also good tools. Semrush is hardcore and technical; if you outgrew Ahrefs as an SEO practitioner and were doing intense work for one big client, I'd highly recommend it. BuzzSumo is more for a social media manager; it provides huge shortcuts for figuring out what's trending around any different topics in real time.

Do you think Ahrefs delivers good value for the price?


Are you happy with Ahrefs's feature set?


Did Ahrefs live up to sales and marketing promises?


Did implementation of Ahrefs go as expected?


Would you buy Ahrefs again?


It's a great tool to help someone learn the ropes of SEO. Obviously it's not a be-all end-all; you shouldn't solely be looking to boost your metrics in Ahrefs; you should be tracking KPIs that are more centrally-tied to a business. But it does help provide a structural framework for understanding why one website is outranking another, or how you can do certain things; like figure out what pieces of content actually attracted links, find out who's linked to who, and prospect for people to ask for links.

Ahrefs Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Multi-domain support