If you are a marketing agency, this is #1 paid tool you should be using!
August 23, 2018

If you are a marketing agency, this is #1 paid tool you should be using!

Caleb Kingston | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Ahrefs Site Explorer

This is being used in our marketing agency as our primary reporting tool for all things SEO and some paid advertising efforts. The ability to easily see website rankings, how many backlinks, and any website errors or issues at a bird's-eye view is excellent. And we're able to drill into even more detail than we need.


  • Site auditing tool. This finds (thousands) of issues for us and makes it easy for us to understand how to fix them to improve search engine rankings.
  • Organic Rankings. Being able to see number of websites and pages linking to ours and view exactly who is linking and what links got broken or lost is a great way to keep the link building growth healthy.
  • The keyword research tool is AMAZING! This is a huge influencing tool when talking to future potential clients. We're able to show them generally where they are against their competitors and how we can outrank them.


  • Honestly, I'm having a hard time finding cons. I guess the price increase in switching plans, I find a little steep. Maybe there should be more plans in between what they have but even thought it's been a bit much, we've still found it worth it.
  • Ahrefs has literally been the most powerful tool in my pocket for converting potential clients. They can't deny what I show them using AHREFS. It's a winner!
All the competing tools I have used seem to focus on one or two key strengths and then include other features kind of half-baked. Ahrefs is the only tool that feels like they have considered and encompassed all features fully thought out.
Whether you are a company looking to increase your own traffic and measure how your website is doing or an agency. This tool is suited for both and has plans that work for both.

If you are a marketing agency, I don't think there's any other way to go. We've used about 4 or 5 other tools before because they all did some things better than the others. When we switched to Ahrefs, we unsubscribed to ALL of the others because Ahrefs was the only tool powerful enough in each area. Site auditing, organic overviews, keyword research, keyword ranking reports, competitor analysis.. the list goes on!

Ahrefs Feature Ratings

Keyword analysis
Backlink management
SERP ranking tracking
Page grader
Competitive analysis
Site audit / diagnostics
Site recommendations
Task management
Local SEO
Social SEO
Mobile SEO
Global SEO
Multi-domain support
Integration with web analytics tools


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