Item: Ahrefs
Rating: 10
Author: Maddy Osman

Use Cases and Deployment Scope

I use Ahrefs Site Explorer to do research around link building, guest posting, and even just to see how my own website is doing in the world of SEO. Site Explorer shares stats regarding a website's domain rating, which can be useful for determining how to proceed with various SEO tasks. This benchmark metric also helps to inform how effectively you can rank for a given keyword you're trying to optimize for. It also provides valuable data regarding how many backlinks a website has and where they're coming from — which can be useful from a competitor research standpoint.

Pros and Cons

Competitor research around backlinks.
Finding high-authority websites for placing guest posts and backlinks.

Explain why data is missing when not available.
Help users understand when backlinks should be considered as spam.

Return on Investment

Having access to all of Ahrefs' features is absolutely worth the money.
That said, there are some limitations based on your plan that don't make complete sense — like limited keyword lists, for example.

Alternatives Considered

SEMRush, SE Ranking and Serpstat

After trying multiple premium and more affordable all-in-one SEO tools, alike, I'm confident that Ahrefs Site Explorer is the best value for the money with the most useful data for my SEO content projects.

Support Rating

Ahrefs shares a lot of useful free content for maximizing and finding new uses for their tools. They are very connected to their userbase and always interested in finding ways to make their tool better (including soliciting opinions).

Key Insights

Do you think Ahrefs delivers good value for the price?

Yes

Are you happy with Ahrefs's feature set?

Yes

Did Ahrefs live up to sales and marketing promises?

Yes

Did implementation of Ahrefs go as expected?

Yes

Would you buy Ahrefs again?

Yes

Likelihood to Recommend

I primarily use Ahrefs Site Explorer for determining whether or not a website is worth going after for guest posts, expert roundup participation, and other backlink placement activities. It's a great tool for seeing a bunch of related data in one dashboard. It works with other Ahrefs tools for an all-in-one solution for SEO. It's hard to think of a related situation where Site Explorer wouldn't be useful — I think it's important to go in understanding what it's best used for (backlink building).

The best all-in-one SEO tool for the average business

Overall Satisfaction with Ahrefs Site Explorer