Item: Ahrefs
Rating: 7
Author: Verified User

Use Cases and Deployment Scope

Ahrefs Site Explorer is an SEO tool that helps users like me analyze and improve search engine visibility by providing backlink profiles, including referring domains, keywords driving traffic, and the value of that traffic. It bridges the gap between on-page and off-page SEO, connecting the dots between my site's content and the links that have been built to my site.

Pros and Cons

Backlink profile
Organic search reporting

UI is busy

Return on Investment

Improved client results
Improved search traffic on our site

Alternatives Considered

Moz, SEMRush and BrightLocal

The closest competitor to Ahrefs Site Explorer would likely be SEMRush. Ahrefs seems to have a significantly larger amount of data to work with. They claim that their service is powered by the second most active crawler in the world, next to Google.

Support Rating

I never had to contact customer support.

Key Insights

Do you think Ahrefs delivers good value for the price?

Yes

Are you happy with Ahrefs's feature set?

Yes

Did Ahrefs live up to sales and marketing promises?

Yes

Did implementation of Ahrefs go as expected?

Yes

Would you buy Ahrefs again?

Yes

Likelihood to Recommend

Ahrefs Site Explorer is a solid choice for SEO teams, both in-house and agency teams, who want to understand how their sites—and their competitors' sites—are performing in search. Good for finding new SEO opportunities. It's not an "all-in-one" tool, so expect to use it alongside other tools you may already be using for monitoring, reporting, and optimization.

SEO Backlink Analysis and Competitive Research

Overall Satisfaction with Ahrefs Site Explorer