SDR
June 19, 2025

SDR

Anonymous | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

Apollo.io is primarily used for lead enrichment and to strategically target leads via sequences. It is also used to call occasionally. Personally for me, I've used the analytics tab to prioritise outreach based on the intel from opens. I also think it could be extensively used for prospecting and making intent based cold calls.

Pros

  • Email Sequencing
  • Prospecting
  • Lead enrichment

Cons

  • Accurate lead enrichment
  • Automatic intent-based sequencing
  • Lead segmentation
  • Prospecting
  • Increase in meeting booked rate
We've levelled up our outreach by having different domains, this has also led us in protecting our email domain
I've used it for email sequencing, lead enrichment but I also feel there could be improved on slicing and dicing of data

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

I wasn't involved with the implementation phase

Would you buy Apollo.io again?

Yes

Works well
Scenerio #1 - It is good to do a data upload of intent based leads and enrol the same into email cadences

Could be improved
Scenerio #2 - To create automatic sequencing for intent based leads like website visits, or better slice and dicing of data of email opened multiple times(like the functionality thats available in Unify)

Apollo.io Feature Ratings

5.7
Advanced search
2
Identification of new leads
5
List quality
5
List upload/download
10
Ideal customer targeting
7
Load time/data access
5
5.7
Contact information
4
Company information
6
Industry information
7
4.8
Lead qualification process
6
Smart lists and recommendations
6
Salesforce integration
4
Company/business profiles
4
Alerts and reminders
5
Data hygiene
4
Automatic data refresh
6
Tags
4
Filters and segmentation
4
4.0
Sales email templates
2
Append emails to records
6

Comments

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