Apollo.io Review
July 24, 2025

Apollo.io Review

Stefanie Isaksen | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I use Apollo.io to poach for great candidates. I also use it to find company contacts when I need to place my candidates that are looking to make some changes. I use their filters to narrow down my search and reach out to the few that fit the bill.

Pros

  • They have great search filters
  • They have a great learning platform
  • They have a very large database
  • Their workflow sequences are great

Cons

  • Their app doesn't always pushing people into my HubSpot CRM
  • Their API system is very confusing to understand and connect directly with my CRM
  • It can be overwhelming to learn all of their features
  • ICP targeting has been streamlined and saved me tons of hours
  • The software often crashes when using the extension in LinkedIn
  • I would like to see a better AI writer
I haven't been trained in all of Apollo.io's features but I love that it's a one stop shop. It can be overwhelming for a smaller business to get access to all of this data and automate outreach. I have mostly used it for that purpose. However, I am sure that once I get a better grasp on it and set up my entire account, it will be well worth the time and energy.
It has saved me countless hours in doing manual research. It saves me tons of money on different tool and I love that phone numbers are also included in the package. I haven't used the phone number yet, but I am sure that it will be very helpful in the near future.
There is a lot going on in Apollo and I wish that it would have two different versions. There should be a trial version where you get to test out all of the features and an enhanced version after you pay for it. There are times when I will spend an hour trying to set up an automated outreach but I will have to send manual emails. I would love it if there were pre built email templates that I could customize once and their AI would use my tone to create different ones specifically for me.
Make.com, Dripify and Hubspot all seem to have similar systems. However, they don't have any of the data. So, you wind up spending more money and time connecting them all to your system. Zoom Info has great data, but they didn't have automation. Apollo.io allows you to combined all of these other ones into on system which is fantastic.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

No

Would you buy Apollo.io again?

Yes

I had to find a client of mine a new CSR for their Wealth Management RIA in NY. Since I don't pay for LinkedIn their search feature is limiting. I set up my ideal candidate's profile and did a search in Apollo. I was able to narrow down 12,000 people to 57. After setting up a new workflow and sequence, I sent LinkedIn messages to connect to them and a few days later sent them emails. Within 3 days I was able to extrapolate 7 viable candidates and set up interviews.

Apollo.io Feature Ratings

9.3
Advanced search
9
Identification of new leads
9
List quality
9
List upload/download
10
Ideal customer targeting
10
Load time/data access
9
8.3
Contact information
10
Company information
8
Industry information
7
8.3
Lead qualification process
9
Smart lists and recommendations
8
Salesforce integration
Not Rated
Company/business profiles
8
Alerts and reminders
8
Data hygiene
8
Automatic data refresh
9
Tags
Not Rated
Filters and segmentation
8
6.0
Sales email templates
6
Append emails to records
Not Rated

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