Apollo.io Review
September 02, 2025

Apollo.io Review

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

The business problem that Apollo.io helps address are setting up automated campaigns and cold calling, two main essentials for a sales reps day to day. The cadences show a very decent open and response rates and the calls made has more then 15% connect rate which is better then average.

Pros

  • Setting campaigns
  • Keeping track of tasks
  • Calling

Cons

  • Automated linkedin
  • Parallel dialing
  • Prospect's linkedin direct access
  • Increased rate of booked meeting
  • Personalisation
  • Icp targetting
Apollo.io's all in one interface helps right from the get go of finding leads in a particular account to automatic enrichment of those leads to specified curated sequences and reachout process. I have not come across any other tool that provides such a wholesome interface for a BDR's job and profession.
Apollo.io has helped me save time in many many ways .. right of the start it helps me save time in identifying the IPC's .. then after identifying the icps it helps save time by automatically enriching hose leads and then the best of the best helps with the personalised reachout and parallel dialing.
The reason I had given Apollo.io this rating is because so far I have had a really good experience with this software and would like to recommend to other companies as well. One area where this software can need to develop is it's interface as I have seen the software hang a bit while working.
Apollo.io stacks up against other interfaces because of its overall all in one prospecting tool capabilities right from account identification to end to end reachout to leads no other prospecting tool provides such wide range of features for a bd reachout. It's a well-thought-out product that makes my life easy.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

It is best suited to create and track campaigns/ sequences and for calling a specific set of leads Apollo.io provides wide range of filter capabilities that can help personalised the whole reachout process and it's parallel dialing capability can help you reach a wider set of audience then the usual prospecting tools

Apollo.io Feature Ratings

Advanced search
8
Identification of new leads
10
List quality
8
List upload/download
10
Ideal customer targeting
8
Load time/data access
10
Contact information
10
Company information
8
Industry information
1
Lead qualification process
9
Smart lists and recommendations
10
Salesforce integration
10
Company/business profiles
10
Alerts and reminders
7
Data hygiene
7
Automatic data refresh
10
Tags
8
Filters and segmentation
6
Sales email templates
10
Append emails to records
9

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