Apollo.io is good
September 09, 2025

Apollo.io is good

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

I use Apollo.io to enrich contact data, create sequences, and execute cold/warm outbound sales. In general, I use Apollo.io for nearly all things outbound. It addresses problems of integration between enrichment, sequencing, email sending, and dialing tools by combining all of those into one. I also occasionally use Apollo.io to find leads or lookalike accounts.

Pros

  • Building sequences integrating phone, email, and linkedin touchpoints
  • Finding lookalike accounts for target or Closed Won accounts
  • Building lists that can be easily enriched and sequenced

Cons

  • In my experience, Apollo.io is often very buggy
  • In my experience, Apollo.io is frequently very laggy
  • We have built our entire outbound motion on top of Apollo.io, so as a result, it has had a 100% positive impact on our ROI
That's my favorite part of the tool. It has impacted us such that we can just buy one tool to do all of these things, but also, since, in my opinion, it's not particularly good at any of those things, has also prompted us to search for tools to replace certain parts of what Apollo.io does, such as parallel dialing.
Apollo.io has saved lots of time here such that I can write and send personalized emails in Apollo.io based on data that Apollo.io enriches for me. If I please, I can also go ahead and make a phone call on the spot too.
Because it does a lot of things, but, in my opinion, doesn't do a great job at any of those things.
Apollo.io has a mid tier dialer that I was looking to replace. Ultimately, I never replaced Apollo.io's dialer because it was really nice to just have one single tool that everything worked through, and never had to transfer data or call logs between platforms.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

I wasn't involved with the selection/purchase process

Did implementation of Apollo.io go as expected?

I wasn't involved with the implementation phase

Would you buy Apollo.io again?

Yes

I think Apollo.io does a lot of supe great things for outbound GTM, but, in my opinion, it doesn't do anything particularly well. I love that one tool encompass data enrichment, list building, sequencing, dialing, etc., except it doesn't excel at any of these things. Still, I appreciate that I can use one tool instead of. many.

Apollo.io Feature Ratings

5.7
Advanced search
7
Identification of new leads
6
List quality
6
List upload/download
7
Ideal customer targeting
6
Load time/data access
2
5.0
Contact information
3
Company information
5
Industry information
7
3.2
Smart lists and recommendations
4
Company/business profiles
5
Data hygiene
4
Automatic data refresh
2
Tags
2
Filters and segmentation
2
2.5
Sales email templates
3
Append emails to records
2

Comments

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