Apollo Best Value B2B Lead Gen Platform
September 12, 2025

Apollo Best Value B2B Lead Gen Platform

Anonymous | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Apollo.io

When targeting specific markets, using ChatGPT did not have the access to contact information of decision makers that Apollo has. I was able to build marketing lead lists for various client profiles relatively quickly. It also connected my LinkedIn so connections could be automated. The automation of the Apollo leads into sequences is what sets Apollo apart making business development seamless.

Pros

  • Lead Generation
  • Automation
  • Sequencing

Cons

  • Lead Verification
  • Dialer
  • Intent to Buy
  • Increased rate of booked meetings
  • Reducing rate of spam emails
  • Reduced costs for lead lists
Finding leads is very simple especially when you can save views/searches on the people search engine. It allows you to transition to decision makers in various industries seamlessly while also targeting employees and revenue amounts of companies. Automated outreach has translated to saving time instead of customizing each individual email.
Everything was self-explanatory and the option to use a chat bot with a human agent was beneficial to overall usability.
I have not used other products.

Do you think Apollo.io delivers good value for the price?

Yes

Are you happy with Apollo.io's feature set?

Yes

Did Apollo.io live up to sales and marketing promises?

Yes

Did implementation of Apollo.io go as expected?

Yes

Would you buy Apollo.io again?

Yes

For small businesses, especially where employees are between 1-10, Apollo provides the best value for lead generation and marketing campaigns. It has the best pricing for its value given its capabilities. At $100 per month, an employee has access to 5 domains and up to 250 emails per day at optimal capacity.

Apollo.io Feature Ratings

8.7
Advanced search
8
Identification of new leads
8
List quality
8
List upload/download
9
Ideal customer targeting
9
Load time/data access
10
6.7
Contact information
8
Company information
6
Industry information
6
7.9
Lead qualification process
8
Smart lists and recommendations
8
Salesforce integration
10
Company/business profiles
8
Alerts and reminders
5
Data hygiene
8
Automatic data refresh
8
Tags
8
Filters and segmentation
8
8.0
Sales email templates
8
Append emails to records
8

Comments

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