#1 most frequent
United States of America
82.5%236 installations of 286
What is Orum?
Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target clients instantly.
Categories & Use Cases
Top Performing Features
Outbound dialing
Allows reps to quickly and automatically make outbound sales calls based on call lists.
Category average: 8.3
Dialer reporting & analytics
Includes dashboards and/or functionality for generating reports on dialer speed, call/list success rates, sales performance, etc.
Category average: 7.2
Call notes & tags
Users can take notes and create tags based on phone conversations; used for organizing/prioritizing contacts and contributes to SI.
Category average: 7.5
Areas for Improvement
Custom caller ID
Users can customize the caller ID that will appear to recipients; often, this can automatically show a number with a local area code, or at least a non-800 number.
Category average: 7.7
Follow-up calls
Users can schedule/automate follow-up calls for recipients who did not answer, or who indicated that a follow-up call was necessary.
Category average: 7.8
Campaign & list management
Users can create and modify contact lists/calling campaigns.
Category average: 7.3
Who Buys & Uses Orum
#2 most frequent
Canada
3.8%11 installations of 286
#3 most frequent
Israel
3.5%10 installations of 286
Pros
- Rapid and efficient outbound dialing (power and parallel dialing)
- Significant increase in sales call volume and productivity
- Improved meeting booking rates and pipeline generation
Cons
- Inconsistent and imperfect CRM integrations
- Limited depth in AI features (e.g., detailed roleplay feedback, optimal calling times)
- Clunky dialing functionality and restrictions on simultaneous calls
Orum - The perfect fit dialler for SDR teams
Use Cases and Deployment Scope
I have used Orum in my past role as the main dialling tool for a B2B lead gen agency. We found that traditional click to dial tools were slowing the team down and leading to not getting through enough data. We needed a tool that was going to allow our team to not only spend more time dialling, but doing so efficiently. A tool with additional features, like reporting and analytics was also important as our current reporting tools were spread across different systems leading to bottlenecks and inefficiencies.
Pros
- Speed to dial
- Data organisation
- Reporting
- Call tracking / annotation
- Salesfloor
- User management
Cons
- SMS functionality
- CRM integrations at time is a bit spotty
- Number rotation could be better (a lot of repeat digits which makes numbers look similar)
Return on Investment
- Saw a massive increase in number of meetings booked per client per month
- Saw an improvement in reps hitting quota
- Due to being able to work data faster, led to higher performance and retention on current clients
Usability
Alternatives Considered
Nooks, Aircall and Salesloft
Other Software Used
HubSpot CRM, Apollo.io, Outseta, Aircall, Google Slides, Google Meet, Slack, Microsoft Teams, ChatGPT, Anthropic Claude, Lusha, ZoomInfo Sales, Google Drive, Google Sheets, Pitch, Calendly, Google Calendar, Google Workspace, LinkedIn Sales Navigator, Typeform
Outbound Catalyst.
Use Cases and Deployment Scope
Our team of BDRs and SDRs (3 people) uses Orum every day for parallel dialing. As an early-stage start-up, we have aggressive top-of-funnel activity metrics. Orum enables us to achieve this efficiently. As we tackle multiple countries, changing fallback numbers also allows for higher connect rates based on the geography
Pros
- Fallback numbers.
- Parallel dialing.
- AI coaching.
- Hubspot integration.
Cons
- Hubspot integration is not perfect.
- Auto refresh.
- Lower pricing.
Return on Investment
- Orum has allowed our SDRs to achieve our aggressive (700 dials per week) call targets.
- Orum has saved us hours every week by allowing us to operate our outbound motion at scale and speed.
- 85% of booked meetings through the phone.
Usability
Alternatives Considered
Aircall
Other Software Used
HubSpot CRM, Gong, LinkedIn Sales Navigator, HeyReach
Orum OSI Review
Use Cases and Deployment Scope
I am the top user of Orum at my company based on amount of calls made and time spent in the platform. The main problem it addresses is allowing me to perform the volume of tasks that before were impossible to do manually. In my role I'm expected to make a minimum of 100 calls a day, and before Orum, doing this took all day and left no time for other tasks that I needed to get done, but with Orum, this only takes a couple hours if that. This has given me way more time back in my day.
Pros
- Automated dialing
- Giving scores/feedback of calls I made
- Allowing me to do mock calls and meetings with the AI to practice before calling real people
Cons
- When doing the AI roleplay, it'd be great to get better feedback/a score for my roleplay like I get on calls as opposed to it just ending
- The scoring metric on calls overall places a large emphasis on connect rate which is hard to control and can bring down my score on something that's not really a fault of my ability as a salesman
- It'd be great to be able to call from my own number so that my customers aren't confused when I dial them in Orum and it comes through as not my number
Return on Investment
- As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
- Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
- Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business
Usability
A phenomenal tool for any Outbound Team
Use Cases and Deployment Scope
Orum gives our Top of Funnel Sales Teams the ability to maximize the number of outbound calls they make every day through automating the non-dialing tasks associated with making calls. Orum simply integrated with our Outreach & Salesforce instances ensuring that the time the top of funnel sales team have dedicated to dialing is truly focused on dialing. Orum also gives our leadership the ability to listen in & coach on live calls.
Pros
- Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
- Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
- Gives our leadership the ability to listen & coach on live calls
- Easily manage users within the app - licensing and permissions are simple.
Cons
- I would love to see Orum continue their process of integrating with more tools.
- Would love to see a better usage of SFDC & Outreach data in the reporting ability
- Any time we can see more usage of AI we would love to see it specifically with who to call and when to call them.
Return on Investment
- Massive positive impact on the Outbound team's ability to make dials in the most efficient manner possible.
- Gave our BDRs the ability to make 100+ dials per day easily
- Gave our Leadership the ease of use in viewing analytics & listen to live calls.
Usability
Alternatives Considered
NiCE CXone Mpower and Outreach
Other Software Used
Outreach, Chili Piper, LinkedIn Sales Navigator
Cold calling made simple
Use Cases and Deployment Scope
We use Orum to do cold-calling to homeowners all across the USA. It addressed the fact that we get a lot of voicemails, we get hung up a lot, so it is really hard sometimes to even get a single prospect, on average we get 1 answer every 50/100 dials which is very low, there's obviously better days but being able to just punch it a button call 10 prospects at a time and however picks up gets on the phone is incredible and has helped me and my team increase our sales and obviously benefits our own pockets!
Pros
- Help us connect with people
- More conversations in less time
- Incredible way to cold call
Cons
- Slight delay when connecting to owners
- Can only do 10 dials at a time, increasing it would be curious, especially when the pick up rate is lower than 1%
- Nothing else honestly
Return on Investment
- Increased efficiency and productivity
- Cost savings and scalability
- Improved accuracy and risk mitigation
Usability
Alternatives Considered
Acrew, Assetbots, Autodesk Build and Across
Other Software Used
Salesforce CMS, Saleshandy, Google Ads
