Orum - The perfect fit dialler for SDR teams
Use Cases and Deployment Scope
I have used Orum in my past role as the main dialling tool for a B2B lead gen agency. We found that traditional click to dial tools were slowing the team down and leading to not getting through enough data. We needed a tool that was going to allow our team to not only spend more time dialling, but doing so efficiently. A tool with additional features, like reporting and analytics was also important as our current reporting tools were spread across different systems leading to bottlenecks and inefficiencies.
Pros
- Speed to dial
- Data organisation
- Reporting
- Call tracking / annotation
- Salesfloor
- User management
Cons
- SMS functionality
- CRM integrations at time is a bit spotty
- Number rotation could be better (a lot of repeat digits which makes numbers look similar)
Return on Investment
- Saw a massive increase in number of meetings booked per client per month
- Saw an improvement in reps hitting quota
- Due to being able to work data faster, led to higher performance and retention on current clients
Usability
Alternatives Considered
Nooks, Aircall and Salesloft
Other Software Used
HubSpot CRM, Apollo.io, Outseta, Aircall, Google Slides, Google Meet, Slack, Microsoft Teams, ChatGPT, Anthropic Claude, Lusha, ZoomInfo Sales, Google Drive, Google Sheets, Pitch, Calendly, Google Calendar, Google Workspace, LinkedIn Sales Navigator, Typeform


