Orum

Orum is current integrated with our primary sales/prospecting tools, SFDC, and outreach. With Orum in place, we were able to maximize an SDR/ISR productivity by three or four times. On overage, our ISR team makes about 70-100 calls a day resulting in between four and six conversations. Starting with Orum on day one with their proof of concept, our ISR was able to get ~15 people on the phone while securing a meeting. At the peak of the trial, the SDR leveraging the trial hit over 300 dials, had 30 conversations, and secured a meeting from a list of less than warm leads.

My SDR Team uses it for inbound and outbound efforts. Our product's market is highly commoditized; there's not much opportunity for an evangelical, "Challenger" sales motion. On the contrary, we've seen more success with putting out larger nets and trying to raise awareness so that we get invited to the party when they go to RFP once every 5 years. Before Orum, we had zero success. Now we have met and gotten the ear of millions of dollars worth of future pipeline, and about a million of current pipeline. To say it's wildly successful is an understatement.

Orum is the best tool our sales team has. Outreach has never been easier. More money in my pocket because of Orum!

I'm using Orum as an individual contributor to help with my outbound sales prospecting efficiency. At the time of this writing, we are in the midst of the COVID-19 shutdown, and starting sales conversations is difficult. Orum helps by increasing my potential outreach (and syncing with Outreach).