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Orum

Score8.9 out of 10

45 Reviews and Ratings

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What is Orum?

Orum is sales technology that allows users to plug AI into the sales process to accelerate top of funnel with good data and more conversations. It enables users to dial hands-free, multiple numbers in parallel, automate dispositions and call outcomes in a CRM, and speak with more prospective clients. With it, users don't need to wait for Voicemails, manually dial, or fumble with account research. Orum is designed to bring everything needed in front of sales reps, and connect users with target clients instantly.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Orum has to offer, as determined by TrustRadius' reviewers.
Based on 45 ratings of Orum's features
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Top Performing Features

  • Outbound dialing

    Allows reps to quickly and automatically make outbound sales calls based on call lists.

    Category average: 8.3

  • Dialer reporting & analytics

    Includes dashboards and/or functionality for generating reports on dialer speed, call/list success rates, sales performance, etc.

    Category average: 7.2

  • Call notes & tags

    Users can take notes and create tags based on phone conversations; used for organizing/prioritizing contacts and contributes to SI.

    Category average: 7.5

Areas for Improvement

  • Custom caller ID

    Users can customize the caller ID that will appear to recipients; often, this can automatically show a number with a local area code, or at least a non-800 number.

    Category average: 7.7

  • Follow-up calls

    Users can schedule/automate follow-up calls for recipients who did not answer, or who indicated that a follow-up call was necessary.

    Category average: 7.8

  • Campaign & list management

    Users can create and modify contact lists/calling campaigns.

    Category average: 7.3

Reviews

What users are saying about Orum.
View all reviews

Orum - The perfect fit dialler for SDR teams

Incentivized
Dan WilkinsView profile
Business Development Manager in Sales at Punch! B2B (51-200 employees employees)

Use Cases and Deployment Scope

I have used Orum in my past role as the main dialling tool for a B2B lead gen agency. We found that traditional click to dial tools were slowing the team down and leading to not getting through enough data. We needed a tool that was going to allow our team to not only spend more time dialling, but doing so efficiently. A tool with additional features, like reporting and analytics was also important as our current reporting tools were spread across different systems leading to bottlenecks and inefficiencies.

Pros

  • Speed to dial
  • Data organisation
  • Reporting
  • Call tracking / annotation
  • Salesfloor
  • User management

Cons

  • SMS functionality
  • CRM integrations at time is a bit spotty
  • Number rotation could be better (a lot of repeat digits which makes numbers look similar)

Return on Investment

  • Saw a massive increase in number of meetings booked per client per month
  • Saw an improvement in reps hitting quota
  • Due to being able to work data faster, led to higher performance and retention on current clients

Usability

Alternatives Considered

Nooks, Aircall and Salesloft

Other Software Used

HubSpot CRM, Apollo.io, Outseta, Aircall, Google Slides, Google Meet, Slack, Microsoft Teams, ChatGPT, Anthropic Claude, Lusha, ZoomInfo Sales, Google Drive, Google Sheets, Pitch, Calendly, Google Calendar, Google Workspace, LinkedIn Sales Navigator, Typeform

Orum OSI Review

Incentivized
Dominic TuttleView profile
Business Development Representative in Sales at OSI Global (51-200 employees employees)

Use Cases and Deployment Scope

I am the top user of Orum at my company based on amount of calls made and time spent in the platform. The main problem it addresses is allowing me to perform the volume of tasks that before were impossible to do manually. In my role I'm expected to make a minimum of 100 calls a day, and before Orum, doing this took all day and left no time for other tasks that I needed to get done, but with Orum, this only takes a couple hours if that. This has given me way more time back in my day.

Pros

  • Automated dialing
  • Giving scores/feedback of calls I made
  • Allowing me to do mock calls and meetings with the AI to practice before calling real people

Cons

  • When doing the AI roleplay, it'd be great to get better feedback/a score for my roleplay like I get on calls as opposed to it just ending
  • The scoring metric on calls overall places a large emphasis on connect rate which is hard to control and can bring down my score on something that's not really a fault of my ability as a salesman
  • It'd be great to be able to call from my own number so that my customers aren't confused when I dial them in Orum and it comes through as not my number

Return on Investment

  • As a BDR, setting meetings is how I get most of my Bonus, and Orum has allowed me to do this more easily by reaching more prospects
  • Whereas before I may only be able to make 500 calls a week if I really grinded, I can make 1,000+ calls a week using Orum even easier
  • Orum's masking of my number has allowed me to get on the phone with folks that had seemingly been ghosting me for months, which has allowed me to grow my business

Usability

A phenomenal tool for any Outbound Team

Incentivized
Michael Collins
GTM Operations Manager - Systems & Tools at Gusto (1001-5000 employees employees)

Use Cases and Deployment Scope

Orum gives our Top of Funnel Sales Teams the ability to maximize the number of outbound calls they make every day through automating the non-dialing tasks associated with making calls. Orum simply integrated with our Outreach & Salesforce instances ensuring that the time the top of funnel sales team have dedicated to dialing is truly focused on dialing. Orum also gives our leadership the ability to listen in & coach on live calls.

Pros

  • Streamlines the dialing process. Reps can easily move from dialing one prospect to the next.
  • Easily integrates with Outreach & Salesforce to ensure the correct data is fed to the correct Rep at the correct time.
  • Gives our leadership the ability to listen & coach on live calls
  • Easily manage users within the app - licensing and permissions are simple.

Cons

  • I would love to see Orum continue their process of integrating with more tools.
  • Would love to see a better usage of SFDC & Outreach data in the reporting ability
  • Any time we can see more usage of AI we would love to see it specifically with who to call and when to call them.

Return on Investment

  • Massive positive impact on the Outbound team's ability to make dials in the most efficient manner possible.
  • Gave our BDRs the ability to make 100+ dials per day easily
  • Gave our Leadership the ease of use in viewing analytics & listen to live calls.

Usability

Alternatives Considered

NiCE CXone Mpower and Outreach

Other Software Used

Outreach, Chili Piper, LinkedIn Sales Navigator

Cold calling made simple

Incentivized
Roberto SicView profile
Sales Development Representative in Sales at AvantStay (501-1000 employees employees)

Use Cases and Deployment Scope

We use Orum to do cold-calling to homeowners all across the USA. It addressed the fact that we get a lot of voicemails, we get hung up a lot, so it is really hard sometimes to even get a single prospect, on average we get 1 answer every 50/100 dials which is very low, there's obviously better days but being able to just punch it a button call 10 prospects at a time and however picks up gets on the phone is incredible and has helped me and my team increase our sales and obviously benefits our own pockets!

Pros

  • Help us connect with people
  • More conversations in less time
  • Incredible way to cold call

Cons

  • Slight delay when connecting to owners
  • Can only do 10 dials at a time, increasing it would be curious, especially when the pick up rate is lower than 1%
  • Nothing else honestly

Return on Investment

  • Increased efficiency and productivity
  • Cost savings and scalability
  • Improved accuracy and risk mitigation

Usability

Alternatives Considered

Acrew, Assetbots, Autodesk Build and Across

Other Software Used

Salesforce CMS, Saleshandy, Google Ads

A balanced way of making calls Speed Insights

Incentivized
Shivam Golani
Business Development Rep in Sales at BrowserStack (1001-5000 employees employees)

Use Cases and Deployment Scope

I use it for cold outbound outreach, and Orum helps in making sure the dials are happening at a faster speed while making sure calls are being marked properly in CRM. Orum also gives a way to speed up reaching on inbound lists so it gives best of. both worlds.

Pros

  • Managing Call Dispositions
  • Making sure calls are aligned in a single list
  • Power and Parallel dialing

Cons

  • Dial to connect Ratio
  • Sorting SF lists
  • More options to sort lists

Return on Investment

  • Increase in Meetings
  • Increase in Territory Coverage
  • Management in CRM

Usability

Alternatives Considered

Salesloft

Other Software Used

ZoomInfo Sales, Lusha, Apollo.io

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