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Great product!
August 31, 2020

Great product!

Anonymous | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User

Modules Used

  • Attribution
  • Marketing Analytics Dashboard
  • Fraud Protection
  • Deep Linking
  • Audiences
  • API

Overall Satisfaction with AppsFlyer

We use this for attribution, spend, cost aggregation, and fraud detection. It used to understand which partners drove which traffic, how much money is being used on each channel, and what the ROI is. It's a great platform to see which partners should have more of our budget as well as understand which ones have legitimate/non-fraudulent traffic. Protect360 is great for resolving fraud disputes off the bat and it is used by many departments.
  • Attribution
  • Cost aggregation
  • User-level cohorting
  • Technical functionality
  • iOS14 preparation
  • Dashboard usability
  • Strong ROAS
  • User-level cohorting
  • Soomla
  • Amplitude
Very easy--didn't take too much time. No need to talk to the AppsFlyer reps but we could/can trust them to help us if needed.
AppsFlyer is by far the best one because of ease of use. They have great cost aggregation, are cheap to use, and have strong technical expertise and a good customer success team. Their solution is sophisticated enough, has great reporting views, and is a sound, technically proficient product, with a solid roadmap as they add on new features from existing and new clients.
AppsFlyer is well suited to cost aggregation across a large set of partners, and user-level cohorting. We can cohort users based on a device/user level, which is great for calculating LTV.

It is appropriate for looking at ROI/cost-aggregation and budgeting on a monthly basis. We are able to see everything on a daily/monthly/weekly basis and do revenue planning. It's a great tool but the user interface could use some work in terms of small functional issues to view reporting.