Treasure Data: One of the Best in Customer Data Platforms
July 16, 2020

Treasure Data: One of the Best in Customer Data Platforms

Susmita Guha | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

Treasure Data is being used by our client, which operates worldwide. It is being used by the IT department, the result of which is an increase in revenue for the whole organization. It helps the client in knowing their customer's behaviors and digitizing the consumer base, which they did not have any idea about previously. After integrating data from different systems and structuring them logically we have a 360-degree view of a consumer and her purchase behavior and history of the same. This gives immense insight to the client regarding their business decisions, thus impacting the business enormously.
  • Ability to integrate with numerous external systems along with cloud platform as a source or target providing the opportunity to deal with a variety of data.
  • Comprehensive support, which stands out
  • Segmentation and Predictive Scoring are unique capabilities of it, which makes it a better choice among similar products.
  • Customizable dashboard is an added feature.
  • Profile gives a 360-degree view around a chosen segmentation.
  • Enabling workflow name and project name change option on GUI on the existing workflow will make life easier.
  • Since it's a big data stack tool, better data volume handling and no memory leakage is expected.
  • Easy to navigate and user-friendly GUI made it approachable to all levels of professional, thus adding value to technical complexity used by human resources.
  • Unmatched instant support reduced time lag while developing solution.
  • Acted as one-stop-shop to integrate data from diverse source systems and export data to any target system business needed which was one of the main concerns earlier.
  • Our business target was to achieve the goals within a short period of time with quality delivery which was met by Treasure Data from every aspect making it desirable for other business segments too expanding its usage.
  • We built a Business Intelligence model with CDP processed data which gave a holistic view on the consumer journey.
  • The insight derived using Treasure Data is helping the client in marketing and positioning.
  • Treasure Data having its own plug-in available for almost all categories of source and target systems made our solution architecture smooth and less complicated.
There is a limited amount of human resource in the market who has knowledge in CDP. Treasure Data is simple and easy to navigate so that a newbie might find it easy to grasp its working concepts and initiate performing on the same. Whereas Tealium is more suited for a person who has basic knowledge in CDP and not a cakewalk for beginners, which might cause some delay in finding the proper resource to work on. Treasure Data provides the performance and quality a business needs along with the advantage of reducing the time lag to understand the system as it's easy to handle and very much user friendly. These were the reasons we chose Treasure Data.
Treasure Data is well suited for consumer data analysis, which is one of the main objectives of a customer data platform. It's a great application for ETL with numerous options for data transformation. Its wide range of customizing options along with simple easy to navigate features make it a class apart.
Since Treasure Data is meant for CDP mainly, it's not suited for data warehouse build-up. It can store data, but trying to build a data warehouse will fetch a higher cost. It cannot store data in its own database with primary key defined unlike RDBMS.