Overall Satisfaction with Treasure Data
Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Treasure Data has allowed us to utilize the necessary proactive technology to increase customer retention and experience.
- Increase retention and reduced churn with proactive engagement specified to a customers' experience
- Increased return on marketing spend by leveraging look-a-like modeling
- Decreased customer resolution time and the costs of re-engaging "lost" customers
Treasure Data has accelerated not only the data-driven culture mentality in our company, but it has also increased the adoption of stakeholders to utilize technology in critical areas of the business. Non-technical users find it extremely valuable as they can create, enable, and analyze audience performance without ever writing a single line of code. It has allowed us all to move at the same pace and create less friction across business departments.
- Proactively served up advertisements to new users on the site
- Streamlined abandoned cart creatives within buying events
- Reduced friction of purchases with near real-time recommendations
Treasure Data is perfectly aligned for companies looking to leverage their data to make more informed and customized decisions on channel activations and customer experience. As a company scales, it is pertinent for the company to be mindful of where they spend money on paid acquisition, loyalty, and membership experience. Utilizing a CDP software adds intelligence to those critical areas and Treasure Data presents the best opportunity for that technology.