The CDP that helps us engage "smarter" with our current and future customers.
July 17, 2020

The CDP that helps us engage "smarter" with our current and future customers.

Charles Pich | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User

Overall Satisfaction with Treasure Data

Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Treasure Data has allowed us to utilize the necessary proactive technology to increase customer retention and experience.
  • Out-of-box machine learning
  • Continuous data enrichment
  • Customized audiences
  • Engagement recommendation
  • No-code functionality for non-technical users
  • Increased catalog of data connections
  • Increase retention and reduced churn with proactive engagement specified to a customers' experience
  • Increased return on marketing spend by leveraging look-a-like modeling
  • Decreased customer resolution time and the costs of re-engaging "lost" customers
Treasure Data has accelerated not only the data-driven culture mentality in our company, but it has also increased the adoption of stakeholders to utilize technology in critical areas of the business. Non-technical users find it extremely valuable as they can create, enable, and analyze audience performance without ever writing a single line of code. It has allowed us all to move at the same pace and create less friction across business departments.
  • Proactively served up advertisements to new users on the site
  • Streamlined abandoned cart creatives within buying events
  • Reduced friction of purchases with near real-time recommendations
Treasure Data is perfectly aligned for companies looking to leverage their data to make more informed and customized decisions on channel activations and customer experience. As a company scales, it is pertinent for the company to be mindful of where they spend money on paid acquisition, loyalty, and membership experience. Utilizing a CDP software adds intelligence to those critical areas and Treasure Data presents the best opportunity for that technology.