The CDP that helps us engage "smarter" with our current and future customers.
Overall Satisfaction with Treasure Data
Treasure Data is a critical platform that we use to be able to enrich our customer data, actively engage with new and our current customer base, and leverage out-of-box machine learning technology to recommend the most effective engagement paths. From a business problems oriented approach, Treasure Data has allowed us to utilize the necessary proactive technology to increase customer retention and experience.
Pros
- Out-of-box machine learning
- Continuous data enrichment
- Customized audiences
- Engagement recommendation
Cons
- No-code functionality for non-technical users
- Increased catalog of data connections
- Increase retention and reduced churn with proactive engagement specified to a customers' experience
- Increased return on marketing spend by leveraging look-a-like modeling
- Decreased customer resolution time and the costs of re-engaging "lost" customers
- Proactively served up advertisements to new users on the site
- Streamlined abandoned cart creatives within buying events
- Reduced friction of purchases with near real-time recommendations
- Segment and Tealium AudienceStream
Comments
Please log in to join the conversation