Item: BigCommerce
Rating: 8
Author: Candi McDonough

Use Cases and Deployment Scope

BigCommerce is our platform for the ecommerce portion of our business. Our entire website is hosted on it but are currently in development to use the integration to WordPress so we can get better flexibility with landing pages, forms, and other content pages that are not product specific. The basis of the site is to inform our customers about our products and allow them to purchase online versus having to call in their order.

Pros and Cons

Creating pages and categories is very intuitive and easy to navigate. Much easier than other platforms I've used.
Good user experience for our customers - easy to checkout.
Easy integrations with other platforms to streamline the customer experience

Very limited in creating coupon codes or cart-level discounts. I don't have ability to create multi-level options.
Blog page is very lacking and not at all up to current standards. The template should be set up to mimic a platform like WordPress.
No ability to create private landing pages that can be used for a campaign.
No ability to create forms. I have to use a third-party site and integrate it with the current site.

Return on Investment

Attract site visitors
Provide information for our customers

Approximate Annual eCommerce Revenue

$100,000 to $500,000

Scalability

The product is fairly easy to work with and I'm able to do most of what I want within the Product pages. There could be some enhancements made for more flexibility with stylizing the product descriptions and placement of images.

BigCommerce Customization

Our current site is still on the Blueprint platform but we are just about ready to launch an updated site with the Wordpress integration. It is very convenient that I'm also able to integration with Constant Contact and Avalara Tax. I'm not currently using much else for integrations but would like to explore more with that once we're upgraded to Stencil.

Alternatives Considered

BigCommerce is so much easier to use than Magento or Drupal. We have another website I'm managing through a recent acquisition that uses Magento and Drupal. It is so complex and difficult to navigate that I need a developer to help me create the product pages. I am not a developer and find it very easy to use BigCommerce.

Likelihood to Recommend

BigCommerce is easy to work in as it is fairly intuitive to navigate the process of creating product pages, especially in the Stencil platform versus Blueprint. One of the biggest drawbacks is the inability to create some of the multi-level or intricate promo codes that we would like to offer our customers. We can't bundle products into one.

Overall thumbs up for BigCommerce

Software Version

Overall Satisfaction with BigCommerce